How to know the perfect time to get an extra discount when you buy now

Sahl Wednesday,26 Nov 2025

In the world of e-commerce—especially in Saudi Arabia—discounts have become an effective way to attract customers and encourage them to complete their orders. But not just any "buy now, get an extra discount" will work… It all depends on timing. If you offer the discount too early, the customer might feel the price is too high. If you offer it too late, the customer might lose interest and leave the site. In this blog, we'll guide you step-by-step to find the best time to offer an extra discount in a smart and convincing way that increases conversions.

1. Understand Customer Behavior in Your Store

The first thing you need to observe is: How does the customer behave in the store?

Do they spend a long time on the product page? Do they visit the shipping page? Do they revisit the same product?

The ideal time for a discount is revealed by their behavior: When you see that the customer is interested but not 100% certain, that's the time to offer the discount.

2. Don't Offer the Discount Before the Customer Has Developed a Genuine Desire

Don't offer the discount the moment they enter the store… because the customer hasn't experienced the product, learned about its features, or seen its value.

The best time is when the customer:

* Reads the specifications
* Looks at the pictures
* Checks the reviews
* Adds the product to the cart

Then comes the golden opportunity.

3. Offer the discount at the moment of hesitation

Most customers go through a moment called the "Stage of Hesitation."

This usually happens when they:

* Enter the cart page and stop
* Go to the checkout page and then return
* Leave the page open without completing the process

This moment is the most ideal time for an additional, limited-time discount.

4. Link the discount to a short timeframe to create a sense of speed

It's not enough to simply say "discount"... you need to link it to a suitable timeframe, such as:

* "Extra discount for 15 minutes"
* "Special discount for today only"
* "If you complete your order now, you'll get an extra discount"

This approach is useful in Saudi Arabia because most customers here prefer quick and clear offers.

5. Don't repeat the discount too often, or its value will diminish

If the discount is displayed to everyone, at any time... it will lose its value. 1. It needs to be offered at the right time and in a well-defined manner so the customer truly feels the offer is tailored specifically for them.

6. Test the timing of the discount based on your product type.

Not all products are the same…

* High-priced products: It's best to offer a discount when customers are in high demand.

* Consumable products: A discount offered a little earlier might be more effective.

* Seasonal products: The timing depends on when the season is nearing its end.

Experience is key to achieving the best results.

7. Use an additional discount as the closing act of your marketing story.

If your product page is built around a story (like many successful stores do), let the discount be the exciting ending, such as:

“Since you’ve reached the final stage… we’re giving you an additional discount to complete the experience.”

An additional discount isn’t just a number; it’s a significant psychological decision. If you know where and how to present it, you’ll see a clear increase in conversions within your store, especially in the Saudi market, which prefers smart offers over random ones. Let the discount appear at the right moment and ensure it serves the purpose you set out with in your product story from the very first page.