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In online stores within the Kingdom, customers rely heavily on subtle cues to quickly decide: “Should I buy or not?”
The most powerful cue is the number of remaining items.
But the problem?
Many stores display the number in an exaggerated or annoying way, which backfires and makes the customer suspicious or annoyed.
That's why it must be displayed in a smart and well-thought-out manner that serves sales instead of harming them.
1. Why is the number of items a psychological factor that motivates customers? 🔹
Humans are naturally afraid of missing out… this is called the “scarcity principle.”
When a customer sees that a product has “only 3 pieces left,” they start thinking:
“If I don’t buy it now, it might sell out.”
This feeling of urgency increases the desire to buy, and this has a direct impact on increasing conversions.
2. When is displaying the number beneficial… and when does it cause suspicion? 🔹
If all your products have “only 3 pieces left”… then the customer will suspect that you are using an exaggerated marketing tactic. When the offer is logical and relevant to the product, it becomes a source of trust.
For example:
- Seasonal products
- High-demand products
- Truly limited quantities
Transparency of the number = greater trust + faster decision-making.
3. How to choose the right place to display the number of items? 🔹
The best placements on the product page:
- Near the purchase button
- Directly below the price
- Within the quick details section
The goal is for it to be visible without being intrusive or distracting from the essential information.
4. Smart wording that conveys urgency without scaring the customer 🔹
Instead of writing a stark number like: “Remaining: 1”
Use gentler wording such as:
- “A few items left”
- “Limited quantity”
- “Get it before it’s gone”
These phrases serve the message without making the customer feel pressured or exaggerated.
5. The Impact of Displaying Quantity on Hesitant Customers 🔹
Hesitant customers are always thinking:
“What if I wait? What if I get the wrong size? What if I find a better option?”
When they see a limited number of items, their hesitation decreases because they're afraid of missing out.
This translates directly into an immediate purchase, more so than any discount or offer.
6. Don't Display a Number If It's Unhelpful… These Mistakes to Avoid 🔹
– If the quantity is too large (like 250 items)… it's unnecessary.
– If demand for the product is low… the number doesn't add value.
– If inventory changes randomly… it will affect trust.
It's important that the number serves the customer experience, not just serves as a mere item.
7. The Mobile Experience Must Be Concise and Clear 🔹
On mobile, space is limited, and customers browse quickly.
It's best to display the message in a short line, such as:
“Limited Quantity – Only a Few Left!”
Having it in a single line creates a quick psychological impact without disrupting the design.
Displaying the number of remaining units has a powerful psychological effect on the purchase decision… but it must be presented intelligently.
If you choose the right timing, the right wording, and the right placement… it transforms from a mere number into a marketing tool that increases conversions and gives your customer a sense of both confidence and urgency.
Some stores don't need a new design, just a different layout that improves the customer experience
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