هل وصف المنتج الطويل أفضل من القصير ومتى تستخدم كل واحد

Sahl Wednesday,26 Nov 2025

The most frequently asked question by online store owners in the Kingdom:

Do I need to write a long product description? Or is a couple of words enough?

The truth is, there's no single answer… because the ideal description depends on the type of product, customer behavior, purchase intent, and where the information is displayed on the page.

A description isn't just words… it's a tool to persuade, explain, answer, and sell to the customer without them even realizing it.

1. When should you use a short product description?

A short description is excellent for products that the customer already knows or that require a quick purchase decision.

For example:

Chargers
Cases
Accessories
Simple everyday items

Here, the customer is already on the page and knows what they want. All they need is:

A quick description
The most important feature
A brief summary of essential specifications

A short description helps the quick customer who dislikes details… and prefers to buy directly.

2. When is a long description necessary?

A long description is important for products that require persuasion, clarification, or a lot of information to aid in decision-making. For example:

Electronic devices
Tools with multiple stages of use
Home appliances
Products with above-average price points
Products that require explanation of how to use them, the materials, the warranty, and the benefits

Here, the customer will have many questions… and if you don't answer them on the page, they will leave or contact customer service.

A long description reduces hesitation and answers everything before they even think about asking questions.

3. A short description serves the purpose… but doesn't tell the story

A short product description is excellent for a quick overview, but it doesn't create a story about the product.

A story is important because it:

Explains how the product solves a problem
Builds trust
Connects the customer to the content

This is especially important in the Saudi market, which values ​​clarity, direct language, and practical benefits.

4. A long description helps with search engine ranking

A long description often includes:

Keywords
Details
Usage scenarios

This increases your chances of appearing on Google.

While a short description doesn't provide search engines with enough content.

This is where you come in, knowing when to target SEO and when to target a "quick decision." 5. How do you balance both on the same page?

The best stores in Saudi Arabia use this approach:

1. A short introduction at the top to give a general overview.

2. A detailed description below for customers who want to delve deeper.

3. Brief bullet points for customers who skim.

This way, you serve all types of customers… and you don't lose anyone.

6. Practical example: If you're selling Bluetooth headphones

# Suitable short description:

Noise-canceling headphones
20-hour battery life
Supports fast calling

# Suitable long description:

Explanation of the noise-canceling technology
Sound quality
Speaker type used
Warranty details
Daily usage experience
Comparison with other models

A customer who knows they want headphones will be satisfied with bullet points.

A customer looking for the best among many models… needs a long description.

7. When is a long description bad?

A long description is detrimental if:

It contains repetition
It's general
It's poorly formatted
It's tiring to the eyes
It doesn't answer the customer's questions

If it's not organized into concise paragraphs, it becomes a burden on the page.

There's no single "best" description that applies to all products.

Short descriptions are suitable for obvious products where the purchase decision is quick.

Long descriptions are suitable for products that require persuasion, explanation, and a full demonstration.

The important thing is that the product page in your store gives the customer the feeling that they understand the product without having to search elsewhere… and this is the biggest secret to increasing conversions in the Saudi market.