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In Saudi Arabia's online stores, customers can't touch or try the product themselves… and that's where you come in. The product page is the only place that should give the customer every feeling, every detail, and every answer they would get if they were holding the product in a physical store. With today's fierce competition, stores that explain the product realistically and convincingly are the ones that win the purchase decision quickly.
1. Customers don't like to feel like they're guessing.
If a customer enters a product page and finds incomplete information, few pictures, or a very general description… they'll start wondering:
*Is this right for me? What does it actually look like? How will it work?* Every moment of hesitation increases the likelihood that they'll close the page.
Explain the product to them as if you were showing it to them in a physical store, and make them feel confident in every aspect of it.
2. Precise details increase the product's value.
For the customer to feel the product's texture, weight, size, and material quality… you must provide precise details. For example:
* A demonstration of how to use it
* A comparison with similar products
* A description explaining the problem the product solves
These details give the impression that the product is worth the price, even if it's higher than competitors.
3. Pictures and videos complete the story
In Saudi Arabia, many customers buy based on pictures more than text.
But pictures alone aren't enough… You need:
* Close-up photos
* Photos from different angles
* A short video demonstrating how to use it
* A photo of the product with your hand to show its true size
This way, they don't need to imagine… You've shown them everything.
4. Fewer customer concerns = higher conversions
Every missing piece of information can turn into a fear:
* Will the product last? Is it suitable for my use? Are there any hidden details?* And every fear makes the customer hesitate.
When the product page acts like a “professional salesperson,” answering all the questions… the customer feels at ease, and this greatly increases the likelihood of purchase.
5. Rich Descriptions Save You Customer Service Time
If the product page is excellently written:
* Fewer messages
* Fewer inquiries
* Fewer misunderstandings
This means your time becomes more valuable… and you can focus on selling instead of answering repetitive questions.
6. Realistic Content Reduces Returns
One of the biggest problems for stores in Saudi Arabia is returns, and the reason is often:
*“The product didn’t meet my expectations.”* The more realistic the product page is, full of details and pictures, the lower the return rate and the higher the quality of the customer experience.
7. A simple example: If you are selling a watch,
Instead of saying:
*An elegant watch with excellent materials*, say:
*The watch is lightweight and comfortable for everyday wear
*The screen is clear even in sunlight
*The strap is easily adjustable
*Water resistant up to 30 meters
These details make the customer feel like they are trying it on.
A strong product page is not just text and pictures…it’s a complete experience that compensates for the lack of touch and direct experience. When you give the customer the feeling that he has tried the product with his own hands before he buys it, you will gain his trust, increase conversions, and make your store stand out amidst the competition in Saudi Arabia.
بعض المتاجر ما تحتاج تصميم جديد بس تحتاج ترتيب مختلف يحسن تجربة العميل
نكشف لك الاستراتيجيات المالية واللوجستية التي تضمن لك تحقيق أرباح حقيقية وكيف تحسب هوامش ربحك بذكاء
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