ليه بعض المتاجر تحط منتج إضافي بسعر رمزي عند الدفع وهل يناسبك

Sahl Thursday,27 Nov 2025

As you browse any online store in Saudi Arabia, especially before you click "Proceed to Checkout," you'll often see an additional product at a very nominal price—two, five, or ten riyals at most. You might have wondered: Why would they include such a small product at this price? And does it really have an impact? The answer is yes, the impact is significant. This technique is called Order Bump, and if implemented correctly, it can boost your store's profits without changing anything in your core products.

⭐ 1. Why do stores use nominal products at checkout?

The nominal product serves a clear purpose:

It raises the average cart value without putting pressure on the customer.

It makes the customer feel like they've made a "winning deal."

It adds extra profit to inventory that doesn't move much.

And the most important point? The customer is already ready to pay… so the offer is placed at the perfect moment.

⭐ 2. Why does the price have to be so low?

If the price is high, it triggers a new decision… and a new decision means hesitation. But a symbolic price makes the customer click “Add” without thinking because it doesn’t change much:

No need to compare
No need to search
No need to read specifications

Simply put: Low value for a clear benefit.

⭐ 3. Examples of symbolic products that are popular in the Saudi market

Stores usually choose simple products that suit most customers, such as:

Extra warranty at a symbolic price
A small accessory to complement the product
Cleaning or protection product
Decals or digital add-ons

All products that don’t require much thought… and are designed to be added in seconds.

⭐ 4. Where is the best place to display a symbolic product?

The ideal place is always:

On the checkout page
Above or below the “Complete Order” button
In a simple and clear way

The advantage here is that the customer has just completed their purchase decision, and their mind is ready to add something extra as long as the price is low.

⭐ 5. How to design the product display so it doesn’t annoy the customer?

The biggest mistake is for stores to display the symbolic product as if it were an advertisement. No… The right solution:

A simple presentation
A simple icon
A short description
And a very clear price

If the presentation is clean, the customer feels it's a useful option, not an attempt to pressure them.

⭐ 6. Is it suitable for all stores? Or only certain types?

Token products work best with:

Stores that offer complementary products
Electronics stores
Accessories stores
Home goods stores

As for stores that sell one very large product… they often don't benefit much unless you have something that truly serves the customer.

⭐ 7. Its impact on sales — Experience from the Saudi market

Many of the stores we work with at Sahl have noticed that adding a token product increased:

The average order value by 8% to 20%
The rate of purchase of complementary products
The customer's feeling that the store “gives you more value”

The bottom line: The improvement is small… but the return is significant.

⭐ 8. How do you know the ideal token product for you?

Test these three points:

1. It should be lightweight and suitable for everyone.
2. It should be very affordable.
3. It should directly complement the main product.

If all three meet, you have a successful Order Bump.

The token product at checkout isn't a random move… it's a smart tool that allows you to increase your profits without changing anything in the customer experience. If you choose the right product and present it simply, you'll notice a significant difference in the average order value within days.

And if you want help choosing and presenting token products professionally, we're ready to arrange all the details for you.