وش الفرق بين تقييم المنتج وتقييم المتجر وكيف تستخدمهم بشكل صحيح

Sahl Thursday,27 Nov 2025

In the world of e-commerce in Saudi Arabia, one of the most important secrets to a store's success is managing reviews correctly. However, many merchants confuse "product review" with "store review," thinking they are the same thing. In reality, each plays a completely different role, and if you know how to use them intelligently, you can significantly increase customer trust and boost sales without changing anything about the product itself.

1. Product Review: The customer's opinion of the item they actually bought.

A product review is the property that gives the customer a clear idea of ​​its quality, usability, materials, size, and whether it matches the pictures. This type of review answers questions such as:

* Is the product actually as described?

* Is it worth its price?

* Is it practical?

These reviews help the customer feel like they are "holding the product in their hands" before buying it, greatly reducing hesitation.

2. Store Review: The customer's impression of the entire experience.

A store review, on the other hand, is the customer's judgment of their entire journey, from the moment they entered the website until the day they received their order. Here's how the customer evaluates:

* Delivery speed
* Packaging
* Customer service
* Ease of ordering
* Punctuality

Store ratings reflect the "reputation of the place," not the product itself. This type of rating specifically determines whether a customer will buy again or not.

3. The fundamental difference between the two—and every store owner needs to know it:

If the product has a high rating and the store has a low rating, people will think twice before buying.

If the store has an excellent rating but the product has bad reviews, people will open the page and leave.

In other words:

* Product rating = Sells the product.

* Store rating = Sells trust.

And real sales require both.

4. Where should you display product ratings and where should you display store ratings?

* Product ratings should be clearly displayed on the product page itself, with customer photos and real experiences.

* Store ratings should be seen on the checkout page, the homepage, and under the product pages.

This way, the customer sees the quality of both the product and the store, which greatly increases the likelihood of persuasion.

5. A Short Story from a Saudi Store: How They Differentiated Themselves and Increased Their Sales

A Saudi store used to put all reviews in one place, which confused people—were they reviewing the product or the store?

After a simple reorganization:

* They separated the "product review" from the "store review."

* They added real photos of each product.

* They made the store review appear before payment.

In just one month… their purchase rate increased by 18% because customers finally had a complete picture without confusion.

6. How to Use Product Reviews Correctly?

* Encourage customers to write about their experience after receiving their order.

* Ask them to attach photos.

* Don't delete average reviews… as they build credibility.

* Sort reviews related to size, quality, and usability by relevance.

This makes customers feel that the store is honest and not hiding anything.

7. How to Use Store Reviews to Your Advantage?

* Display reviews that talk about delivery and service.

* Use them in your advertising campaigns. * Add a statement on the checkout page like: “Over 2,000 customers rated us 4.8/5.”

* Highlight reviews that mention speed and accuracy, as these are the most important factors for Saudi customers.

Store reviews give customers a sense of security before they enter their information.

Understanding the difference between product reviews and store reviews isn't a luxury… it's essential for building strong trust and increasing conversions in any online store within the Kingdom. Each serves a different purpose, and if you use them correctly, you can boost your sales and gain repeat customers. If you need a store design that displays your reviews professionally and intelligently, the Easy Team is ready to build the best possible experience for you.