وش تسوي لو كان عندك منتجات كثيرة تحطها كلها ولا تبسّط

Sahl Sunday,30 Nov 2025

Many stores in Saudi Arabia suffer from a simple problem that results in significant losses: they have a large number of products… but they don't know whether to display them all or simplify the page.

Today's customer enters a store wanting to browse quickly, wanting to find what they need without getting lost among 200 options. This is where the difficult decision lies: Do you display everything and let them choose? Or do you organize and simplify the page, providing an easier journey?

In this blog, we'll explain this topic in simple terms and in the Saudi dialect, clarifying what's best depending on your store type and your customer base.

1. Too many products can sometimes overwhelm the customer more than help them.

An abundance of choices causes what's called "decision fatigue," meaning the customer gets tired of thinking and leaves the store. Stores that display 40 different versions of a single product often lose customers in a hurry who want a quick answer. Customers in Saudi Arabia generally prefer direct and clear solutions and don't like to be overwhelmed by unnecessary options.

2. When is displaying all products a suitable solution?

Only in certain cases:

If the products are clearly different from each other.

If the customer actually needs to see variety.

If the niche itself relies on comparisons, like electronics or spare parts.

Here, a wide selection helps because it gives a complete picture and allows the customer to compare for themselves.

3. When is simplification better for you and the customer?

Simplification wins most of the time.

Especially if your store:

Sells technically similar products.

Relies on quick decisions, like accessories, clothing, personal care, or gifts.

Targets customers who shop primarily via mobile (which is the majority of the Saudi market today).

The fewer the options, the higher your conversion rate.

4. A smart approach that combines both methods:

If you have many products and don't want to lose any category, do the following:

Create simple main categories.

Within each category, add clear filters (price, color, size, type).

Display the products on the page concisely and without distractions.

This way, the customer sees all the options, but in an organized way that doesn't overwhelm them.

5. Use Featured Products Instead of Showing Everything

Instead of piling 100 products on top of each other, choose:

6 Main Products
6 New Products
6 Bestsellers

That's it… The goal is to guide the customer instead of letting them get lost.

6. Prioritize Mobile Experience

Most sales in Saudi Arabia come from mobile devices, and cluttering a small screen with too many products is frustrating.

Simplification helps with:

Fastest Browsing
Clear Buttons
Reduced Bounce Rate
Increased Conversion Rate

Simplification isn't just about looks…it's about putting money in your pocket.

7. A Short Story That Happened to Many Store Owners

One merchant was displaying 120 products in a single section…and the result?

Sells were low despite high traffic.

After reorganizing the display, organizing the products into smaller sections (10-10-10) and highlighting 6 featured products at the top…conversions increased by 30%.

He didn't change the products…he just changed how they were displayed. Having a wide range of products is a blessing… but how you display them is what determines your success.

If your store has many products: organize, simplify, and group them together instead of displaying everything at once.

This way, customers can quickly find what they're looking for, you avoid confusion, and you increase your sales without changing any products.