هل لازم تحط خصم بصيغة رقم أو نسبة وش الأفضل للعميل

Sahl Sunday,30 Nov 2025

One of the most important details that many stores in Saudi Arabia overlook is how to display discounts:

Do you write it as a percentage?

Or a fixed number?

Although it's just a formula, it actually changes the customer's perception and significantly impacts conversion rates.

Customers always love discounts… but the way you present them determines whether they perceive the offer as attractive or just average.

1. When is it best to use a percentage (%)?

Discounts expressed as percentages, like 30%, create a stronger impression when the original price is high.

For example: appliances, furniture, and luxury goods.

Why?

* Customers perceive the percentage as substantial, even if the exact number isn't clear.

* A percentage is always easier to convey the idea of ​​"attractiveness" quickly.

* It's suitable for seasonal offers like Black Friday.

If a product costs 800 riyals… writing "30% discount" is psychologically much more powerful than "240 riyals discount."

2. When should you use a numerical "discount value"?

A numerical value, like a 20 riyal discount, works well for small and medium-priced products. For example:

* Personal Care
* Accessories
* Household Items

Why?

Because the customer sees the number directly and appreciates its value without thinking.

If the product costs 60 riyals… “20 riyal discount” is much more impactful than “33% discount.”

3. The Relationship Between Discount Method and Customer Behavior

Pricing psychology states:

* Customers easily compare with small numbers.
* They focus more on percentages with large numbers.

Therefore, the wording should be chosen according to the price category… not according to the store's preference.

4. What Does a Smart Store Do?

A smart store does the following:

* If the price is high: It displays the percentage (%).
* If the price is low: It displays the discount amount in riyals.
* If the product is part of a bundle or special offer: It sometimes combines the two wordings.

For example:

“Save 150 riyals — 25% discount.”

This combination provides clarity and a sense of the discount's strength.

5. The Impact of the Discount Message on Purchase Decisions

Experiences with Saudi Arabian stores:

* Changing the discount from a numerical value to a percentage increased conversions by 18% on expensive products.

* Changing the discount from a percentage to a numerical value increased clicks on the purchase button by 25% on inexpensive products.

The customer isn't against the discount itself… they're against the ambiguity.

6. Important Tip: Don't Let the Discount Overwhelm the New Price

Some stores display the discount in large font… and the new price in small print!

This confuses the customer.

The best approach:

* The new price should be the main focus.

* The discount should follow clearly.

This improves the clarity of the offer and reduces customer doubt.

7. A Simple Story from a Saudi Store

A store selling headphones used to display: “150 SAR Discount.”

But because the headphones cost 1200 SAR… people felt the discount was too small.

They changed it to “12% Discount.”

Even though it was the same price… the conversion rate increased because the percentage seemed more psychologically appealing.

The best formula depends on price:

* Higher price = Stronger percentage
* Lower price = Clearer riyal figure

And the best stores are the ones that choose the right method according to category… not according to custom.