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In many online stores within the Kingdom, we notice a significant difference in how product dimensions are displayed. Some stores rely on precise numbers like length, width, and height in centimeters, while others prefer visual comparisons, such as placing the product next to a pen, a hand, or a piece of furniture.
The question that concerns every store owner is: What is actually best for the customer? Is displaying dimensions numerically sufficient, or is it necessary to add a visual comparison? In this blog, we will explain the topic simply and clearly, in a way that helps you implement the appropriate option for your store in a way that serves you and increases customer trust.
1. Numbers are important… but not always enough
Numbers provide complete clarity and high accuracy, especially for customers who pay attention to minute details such as:
* Decor dimensions
* Home appliances
* Furniture
However, the problem is that not all customers can visualize the size from just a number.
They know that the length of a product is 25 cm… but they can't easily picture it in their mind, especially if the customer is buying on their phone and is in a hurry.
2. Visual Comparison Helps Customers Quickly Imagine Size
Visual comparison is one of the most powerful persuasive tools in e-commerce.
When you display the product next to a familiar object, such as:
* The palm of your hand
* A pen
* A mobile phone
* A cup
The customer can immediately compare the product and doesn't need to exert any effort to understand the size.
This is especially important for small products where size misunderstandings are common.
3. Combining Both Methods is Best in Most Stores
In the Saudi market, the best way to serve the customer and give them a complete picture is to combine both:
* Clear and accurate dimensions
* Visual comparison images to illustrate the actual size
This provides accurate information and a clear understanding experience.
And most importantly? It reduces returns resulting from misjudging product size.
4. When to Use Numbers Only
For some products, numbers are perfectly sufficient, such as:
* Spare parts
* Technical components
* Products with standardized sizes
The advantage of numbers here is their accuracy; they don't require further explanation, and the customer usually knows what they're looking for beforehand.
5. When is visual comparison more important than numbers?
Some categories rely heavily on visuals for their success, such as:
* Accessories
* Small tools
* Beauty products
Here, customers are more interested in appearance than precise measurements, and visual comparison provides a much faster and clearer picture than numbers.
6. Visual comparison builds high trust
In the Kingdom, customers prefer clarity and dislike surprises.
Offering a visual comparison makes customers feel that the store is honest, transparent, and doesn't hide any information.
This type of transparency increases conversion rates and makes it more likely that customers will complete their orders without hesitation.
7. How can you professionally implement this idea in your store?
To make your dimensions presentation effective and convincing, follow these tips:
* Use at least one image with a realistic visual comparison.
* Don't overdo the comparison; keep it natural and clear.
* Write the dimensions numerically under the images.
* Try displaying the comparisons in the first three images, as most customers don't see the entire image.
* Use measurements in centimeters, as they are the most common unit in Saudi Arabia.
This way, you'll offer the customer a balanced experience between accuracy and visual clarity.
The presentation of product dimensions depends largely on the nature of the product and the customer type, but generally, the best solution is to combine precise numbers with a visual comparison.
This approach increases transparency, reduces the need for return visits, and helps customers make a faster purchase decision.
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