أهمية تلوين العناصر المهمة فقط في صفحة المنتج

Sahl Monday,01 Dec 2025

On product pages within Saudi Arabian e-commerce stores, many shop owners fall into a common trap: coloring everything. Buttons, text, titles, icons… and the result? The customer gets distracted and doesn't know where to focus. The correct approach is to use color as a powerful directional tool, not just as a decorative element. Choosing to color key elements thoughtfully increases focus, enhances understanding, and strengthens the customer's sense of trust.

🔹 1. Before you color… ask yourself, “What is the most important element I want the customer to focus on?”

Not every element on a product page deserves a color. The most important thing is to know exactly where you want the customer's eye to go first. Do you want them to see the price? The buy button? The latest offer? Once you define the focal point, you'll automatically know what needs a color and what doesn't.

🔹 2. The buy button is the first and biggest beneficiary of color.

If there's one element that deserves a prominent color, it's the buy button. Using a single, consistent color for this button throughout the entire store creates a visual habit for the customer. This way, customers automatically know where to click without even thinking, which significantly increases conversion rates, especially in Saudi Arabian stores where visits are often quick.

🔹 3. Price… Its color should support the decision without being jarring.

The price doesn't need a flashy color, but it does need to stand out slightly from the other text. The right color here is one close to the store's identity, something that conveys trust, not pressure. If there's a discount, then coloring the discount in a different color highlights the difference and attracts attention.

🔹 4. Use only one color for important elements, not three.

Color clutter is one of the biggest reasons for customer distraction. It's best to use one main color for important elements and a neutral color for the rest. This makes the page visually smooth and ensures each color serves a specific purpose.

🔹 5. Key features need a light color to aid visual scanning.

The advantage of a light color is that it helps customers browse without getting lost. For example, if you have a "2-year warranty" or "fast shipping," you can add a light background color that makes them seem more important than the rest of the text. Pastel colors are the most suitable because they don't overwhelm the customer.

🔹 6. Avoid coloring long texts as they confuse the reader.

Long texts don't benefit from colors at all. Customers want to read comfortably without being distracted by colored backgrounds or fonts. It's best to reserve color for short sentences or elements you want to highlight, such as features or strengths.

🔹 7. Color harmony enhances brand identity and boosts trust.

Saudi customers appreciate a store with a consistent and organized look. When you use colors in a uniform and thoughtful way, they'll perceive the store as professional and trustworthy. This directly influences their purchasing decisions, especially for higher-value products like electronics or luxury perfumes.

Color management on product pages isn't just about taste; it's a strategy. By coloring only the essential elements and maintaining a simple page, customers can easily navigate through the information and see the most important points without feeling overwhelmed. The result? Clearer focus, faster decision-making, and increased trust in your store within the Kingdom.