أفضل طريقة لعرض ميزات المنتج بدون ما تكون قائمة مملة

Sahl Monday,01 Dec 2025

Many online stores in Saudi Arabia use the same traditional approach to showcasing product features: a long list of bullet points, lots of text, and information that customers skim through without finding anything new. The result? Customers skip the entire features section, even though it's actually the most important part for convincing them to buy. Therefore, presenting features needs to be smart, clear, and visually appealing, encouraging customers to continue browsing without feeling overwhelmed by a "dossier" they have to read.

🔹 1. Don't start with the list… Start with a line highlighting the main idea.

Before listing the bullet points, provide a short line explaining why these features are important. Customers aren't as interested in the features themselves as they are in "what they'll gain from them." So, instead of starting with the list directly, give them a simple context that helps them understand why they should continue reading about the features.

🔹 2. Use simple, eye-catching icons without being distracting.

Icons help customers quickly grasp the point without having to read a lot of text. Use simple icons that aren't cartoonish or heavy, and that match the store's color scheme. This way, the list transforms from "boring points" to "clear and digestible features."

🔹 3. Don't write long sentences… keep it concise but impactful.

Instead of writing a full paragraph under each feature, write a short, direct sentence that addresses the customer's need. Short sentences are better because they stick in the customer's mind and help them quickly connect the feature to its benefit.

🔹 4. Use a visual layout that allows the customer to navigate smoothly.

Customers love content they can easily navigate. Use a well-organized layout, such as two or three rows, with each feature inside a simple box. This approach is similar to that of global companies and gives an immediate sense of professionalism.

🔹 5. Focus on the features that truly make a difference… not everything.

Many retailers include a long list of features that have no real value in the purchase decision. It's best to present only 4–6 strong features, and if there are many features, divide them into groups instead of throwing them all at the customer in a long, vertical list that intimidates them.

🔹 6. Make sure your first and last features are your strongest.

Features at the beginning and end have a greater psychological impact. Customers remember the first and last things they see. So, place your strongest points in these areas to ensure your message gets across.

🔹 7. Link each feature to a small, meaningful image.

Small images or micro-visuals help customers understand the feature without reading. For example, a feature about "high durability" could be accompanied by a simple image of a device that can withstand heavy weight. Large retailers use this technique because it cuts the time it takes to understand the features in half.

Presenting features isn't just a list of points; it's a key persuasion tool. By using icons, concise summaries, visual organization, and precise wording, you can transform the features section from a "boring area" to one that convinces customers that the product is worthwhile. The result? A better experience, higher trust, and increased sales within the Kingdom.