ليش ترتيب المعلومات في صفحة المنتج أهم من كمية المعلومات

Sahl Monday,01 Dec 2025

In Saudi Arabia's online stores, many owners believe the solution is to cram as much information as possible into the product page. However, the truth is that content organization is far more important than quantity, especially since mobile users browse quickly and only focus on the first elements they see. Therefore, the page must be structured smoothly, allowing the customer to navigate in a logical and clear flow without getting lost or distracted.

🔹 1. Customers don't read everything… they only read what's in front of them.

Studies show that most customers skim the page before reading, and they understand the content based on its order, not its quantity. If you place the most important points at the top, the customer quickly learns about the product. But if the information is abundant but scattered, the customer will abandon the page, even if the product is excellent.

🔹 2. Smart organization reduces hesitation and makes the purchase decision faster.

A customer goes through three steps before buying: understanding the product, comparing, and then deciding. Organizing the information helps them progress smoothly through this process. For example: start with the image, then the price, then the key features, and finally the options. This approach reduces the number of questions that come to mind and allows customers to make clear decisions without hesitation.

🔹 3. Information clutter gives the impression that the store is unprofessional.

If a product page is full of text or the specifications are scattered, the customer feels that you haven't focused on the details and begins to doubt the product's quality. Organizing information gives a sense of professionalism and makes the customer feel comfortable while browsing.

🔹 4. Presenting information in an organized manner improves the customer experience on mobile.

Most customers in the Kingdom browse online stores on their mobile phones, and mobile devices require very precise organization. The screen is small, and customers scroll vertically. Therefore, the organization of the content determines whether they continue browsing or leave the page.

🔹 5. Organizing content helps you serve all types of customers.

Some customers want to see the features, some are interested in the price, and some focus on the images. Organizing the content helps you cover all segments without overwhelming them. Each category finds the information they need in the appropriate order, which directly increases the conversion rate.

🔹 6. Too much disorganized content diminishes product value.

Even if you write the best text and the most compelling description, if you place it in the wrong spot, it won't be effective. The value gets lost in the clutter. However, if you organize your content correctly, you can present concise yet impactful information that serves one goal: convincing the customer that the product is right for them.

🔹 7. Organization directs the customer's eye to the most important button on the page.

The "Add to Cart" button is the primary focus of the product page. Proper organization helps the customer easily reach this button without getting distracted or confused. This is the main reason why large retailers prioritize organization above all else.

It's not about how much information there is, but how you organize it. Customers engage with content that is easy to see and quick to understand, and this only happens with a smart and well-thought-out structure. By structuring the information on your product page, you effectively increase trust, accelerate decision-making, and boost sales without writing a single extra word.