كيف تحدد أول عنصر لازم يشوفه العميل في صفحة المنتج

Sahl Tuesday,02 Dec 2025

In the world of e-commerce in Saudi Arabia, the arrangement of elements on a product page can make or break your sales without you even realizing it. Many store owners focus on images, specifications, and price, but they don't realize that the most important point is: What's the first thing the customer sees?

Customers enter your page in a matter of seconds, and the purchase decision is made within mere seconds. These seconds depend on the element they encounter first upon opening the product page. Therefore, choosing the first element—whether it's an image, title, price, or offer—is a crucial step in guiding the customer to make a purchase decision without hesitation.

1. Why should you pay attention to the first element the customer sees?

The moment a customer enters your page, they form their first impression in a fraction of a second, and this impression determines whether they continue reading the page or leave immediately. In the highly competitive Saudi market, a poor arrangement can cost you thousands of riyals in sales every month. Therefore, you must arrange the page in a way that makes the most important element stand out immediately without the customer having to search for it.

2. What element actually attracts the customer as soon as they enter?

This varies depending on the product type and target audience, but generally, three elements are the most influential:

* The main image: because it's the quickest thing to see and understand.

* The product title: gives a quick and clear idea of ​​what the customer is buying.

* The price and offer: especially if there's a clear and attractive discount.

If you can combine these elements in the section above the product page, you increase the chance that the customer will continue reading and make a purchase.

3. A story from a Saudi store: How one element boosted sales?

A store owner in Jeddah complained that he had many visitors but low sales. When we checked the product page, we found that the discount was located below the specifications, not above. We moved the discount and placed it directly below the title, and within two weeks, the conversion rate increased by 41%.

The problem wasn't the price or the quality… the problem was that customers weren't seeing the offer until after it had gone on sale. One element changed, but the result changed completely!

4. A Simple Way to Determine the First Element the Customer Needs to See

To determine the essential element, ask yourself the following questions:

* What's the most important message you want the customer to understand within the first second?

* Is your product's biggest advantage its price? Quality? Or design?

* Is your customer more influenced by the image or the written information?

Then, place this element at the top of the page, in a large font, a clear color, and an attractive design.

5. Page Arrangement Based on Your Main Objective

Your store's objective determines the first element that needs to be displayed:

* If you sell competitively priced products: Let them see the price and any discounts first.

* If you sell premium products: Let them see a large, clear image that highlights the quality.

* If your product needs explanation: Use a concise title that directly explains the benefit.

The customer makes their decision based on what they see first, so cleverly create that first impression.

6. Common Mistakes That Ruin First Impressions

Many stores make simple mistakes, such as:

* Placing the image too small at the top
* The title being too long and annoying
* The price being too far from the title
* The discount being written in small font

These mistakes distract the eye and prevent it from focusing on what's important… and the customer leaves.

7. How Does “Sahl” Help You Organize Your Product Page Correctly?

At Sahl, we review the product page and identify the most important element the customer needs to see from the very first second. We adjust the design so the customer moves smoothly towards purchase instead of getting confused about where to go. The team's goal is to increase the conversion rate and ensure the visitor has a clear and organized shopping journey from the moment they enter until the moment of payment.

Identifying the first element the customer sees on the product page isn't a random step… it's a strategic step that means the difference between a lost sale and a successful one. With the intense competition in the Saudi market, your store must be clear, organized, and provide the most important information to the customer directly. Optimize the first element, and the rest of the page will become much easier for the customer to navigate.