تأثير كتابة وصف المنتج بصيغة المحادثة بدل الأسلوب الرسمي

Sahl Tuesday,02 Dec 2025

Many stores in Saudi Arabia write product descriptions in a very formal style… long sentences, stiff language, and jargon that doesn't easily sink in. Yet today's customer wants someone to "explain things to them, not lecture them." This is where writing product descriptions in a conversational style comes in. It makes the customer feel like you're speaking to them directly, explaining honestly and simply what they need to know about the product. This style not only makes it easier to read, but it also brings the customer closer to the brand and makes them feel that the product is truly right for them.

1) What does writing product descriptions in a conversational style mean?

It means writing the text as if you're sitting with the customer and explaining things in natural language, such as:

* "You'll love this product if you like…"

* "You'll notice how light and comfortable it is…"

* "If you want to choose the most suitable size, let me tell you something…"

These sentences give a friendly feeling that the store is speaking to the customer personally.

2) Why does a conversational style make it easier for the customer to understand the product?

Formal language disrupts communication, while conversation:

* Puts the customer at ease
* Makes the text easy and quick to understand
* Eliminates ambiguity
* Allows the customer to grasp the benefits without feeling overwhelmed

Shoppers, especially in the Kingdom, appreciate a style that conveys the idea without complexity.

3) A conversational style builds trust between the customer and the store

When the customer feels you are speaking to them as a person, not a serious company, their level of trust increases.

They start to think:

* “It’s clear they understand how to use the product.”

* “They understand my needs.”

* “They communicate with me clearly, so their products must be just as clear.”

This directly translates to increased purchasing desire.

4) How does conversational description increase readership?

Readers dislike heavy, formal paragraphs.

But when they read text that reads like a chat:

* They follow along effortlessly
* They read to the end
* They engage more with the features

This allows the customer to recognize all the strengths you wanted to convey.

5) Practical Examples of Applying the Conversational Approach

Instead of saying:

“This product is made from high-quality materials to ensure a superior user experience.”

Say:

“You’ll love the feel because it’s durable and comfortable at the same time.”

Instead of:

“The product is easy to use.”

Write:

“You’ll find it very easy to use… even if it’s your first time using something like it.”

These small changes can completely transform the customer’s perception.

6) When is the conversational approach most effective?

Especially with products that rely on:

* User experience
* Comfort
* Everyday use
* Personal feeling

For example:

Beauty products – Furniture – Clothing – Lightweight tech products

The customer wants to feel that the product meets their needs, and this approach helps them visualize themselves using it.

7) Is the conversational approach suitable for all products?

Mostly, yes… but some heavy or formal tech products need a combination of:

* A conversational style of explanation
* A formal style of technical information

This is necessary to maintain credibility, especially if the product requires clear specifications.

8) How do you connect a conversational style to Saudi identity?

The Saudi dialect is very helpful because it is:

* Close and familiar
* Clear and pleasant
* Adds a personal touch

For example: “You love this feature” – “It gives you great comfort” – “It makes your day easier.”

This greatly enhances the brand's connection with the Saudi customer.

A conversational style isn't just a writing style… it's a communication style. It makes the customer feel like you're speaking to them directly, explaining what they need without formality or complexity. Over time, you'll notice that the readership rate increases, the customer engages more, and conversions rise significantly.