ليه بعض المنتجات ما تنباع إلا لما تغيّر مكانها في الصفحة

Sahl Wednesday,03 Dec 2025

Many store owners assume the problem lies with the product itself… but the truth is, the issue is often its placement on the page. A product might be excellent, but it doesn't get the visibility it deserves. Conversely, an average product might sell better than others due to its placement on the page. Product arrangement on the page directly impacts sales because customers follow a specific browsing pattern… and if your store isn't organized according to this pattern, products are unfairly overlooked.

1. Customers often only see the first three products.

Customers typically enter a product page or category page and focus on the first three items, especially if they're browsing on a mobile device. The items at the top are displayed first… and those at the bottom are often only seen if the customer is very interested. Many stores in Saudi Arabia discovered, after analysis, that excellent products weren't selling because they were relegated to the bottom of the page. Once they were moved to the top… sales increased immediately.

2. Some products need to be placed next to popular products.

In the world of e-commerce, there's something called the proximity effect. This means:

If you place a new or low-selling product next to a strong and popular one—interest in it increases. The customer feels part of a successful group, which gives them greater confidence. That's why many successful stores in the Kingdom arrange their products so that a new product is placed next to a well-known one, attracting attention and increasing the chances of a sale.

3. Product placement changes the impression it makes.

A product might be beautiful, but if you place it in a cluttered or repetitive area with many colors and images, it will get lost in the crowd. When you move it to a prominent location with a large image, it becomes more visible and eye-catching. Customers are always influenced by clarity and simplicity, and the more organized the product is displayed, the higher the likelihood of a sale.

4. Some products should be at the top of the page because they are "essential choices."

A simple example: Everyday products, such as perfume, charger, mug, or snack, should be at the top because they are bought quickly and without much thought. If you move them to the bottom, people will be less interested because the mobile page has limited display space. Rearranging the product in this case helps you increase sales without changing anything about the product itself.

5. Product Arrangement Reveals Customer Thinking

If you notice that a particular product starts selling as soon as its location changes, this indicates that the customer was already looking for something similar… but hadn't seen it. Simply placing it in a prominent location reveals that the product is in demand but was hidden. This is one of the most important pieces of information that helps merchants in the Kingdom develop their pages intelligently instead of wasting time unnecessarily changing the description or price.

6. Some Products Should Be at the Bottom Because Customers Buy Them After Consideration

Not all products need to be at the top. Some products require the customer to compare, read, and flip through the page before buying. Examples include electronics, furniture, and luxury accessories. Placing these products at the top might not yield strong results. However, if you place them at the bottom after the customer has read and browsed a bit, the likelihood of purchase is higher.

7. A True Story from a Saudi Store

A store in the Kingdom sold household products, and they had an excellent product that no one was buying. They tried lowering the price… it didn't work. They changed the image… it didn't work either. The last thing they tried was moving it from the back of the page to the front of the row. The result?

Its sales increased fivefold within a week.

Why?

Because people weren't even seeing it. The problem wasn't with the product itself… it was with its placement.
Product arrangement on a page isn't random… it's a science, a practice, and a process of experience. With a simple rearrangement, you can boost sales of underrated products without changing the description or price. And if you want to professionally arrange your product pages to suit visitors in the Kingdom and increase the visibility of important products, the Sahl platform can help you improve your e-commerce store with expertise and experience that will boost your sales from the first week.