3 أرقام في متجرك إذا لم تراقبها فأنت تبيع بالصدفة

Sahl Thursday,19 Feb 2026

1. Customer Acquisition Cost (CAC): The Hidden Bill Behind Every Sale
This figure is the "head of the snake" in your business. CAC is simply the sum of your advertising spending divided by the number of customers who actually made a purchase. The disaster that most stores fall into is spending 50 riyals on Snapchat to bring in a customer who buys a product with a net profit of only 30 riyals! Here, you're not trading; you're paying out of pocket to give away your products. If you don't know how much a customer costs you, down to the last halala, you're heading for financial ruin while smiling at "phantom" sales.

2. Conversion Rate: Is Your Store a Visitor Filter or a Trap?

Imagine you successfully brought 1,000 people to your store, but only 5 completed a purchase. This means your conversion rate is 0.5%, a number that screams something is wrong. Are the images bad? Is the "Add to Cart" button broken? Or does the customer run away when they see the shipping cost? Selling by chance means you're just flooding the market with visitors and hoping they'll buy. True business is about improving that figure to 2% or 3%, which means instantly doubling your profits without spending a single riyal more on advertising.

3. Average Order Value (AOV): The Secret Art of Increasing Profit from the Same Customer
A beginner merchant looks for new customers, while a savvy merchant looks for ways to get existing customers to pay more. AOV tells you the average amount a customer spends per order. If your average order value is 100 riyals and your goal is to increase your income, try bundle offers or "free shipping on orders over 150 riyals." Increasing this figure means you cover your shipping and advertising costs with one substantial sale instead of three small, exhausting ones.

4. Customer Lifetime Value (LTV): The Gold Mine Everyone Neglects
LTV is the metric that tells you how much a customer has spent in your store since their first visit. If a customer buys once and then disappears, you're constantly on the hunt for a replacement. But if a customer returns every month, that's the real profit. Monitoring this metric makes you realize that losing 10 riyals to acquire a customer today is a worthwhile investment, because you know, thanks to the numbers, that they will spend 1,000 riyals over the course of a year.

5. Linking CAC and LTV: The Survival or Demise Equation
The real secret isn't in monitoring a single number, but in comparing the cost of acquisition (CAC) with the value the customer gives you (LTV). The golden rule states that a customer's lifetime value should be at least three times the cost of acquiring them. If you don't achieve this equation, you're burning through your business's cash. A merchant who sells by chance doesn't know this percentage, while one who monitors it sleeps soundly knowing that every riyal spent on advertising will return many times over in the future.

6. Abandoned Cart Rate: Where Does the Money Go?

This number tells you how many people reached the finish line and then turned back. If the rate is above 70%, you're experiencing a "money hemorrhage." Monitoring this number prompts you to investigate the reasons for this dropout. Are there limited payment options? Does the store require complicated account registration? A merchant who monitors this number uses retargeting tools to win back these customers. Selling by chance means letting them go, while professional selling means pursuing them and bringing them back to complete the transaction.

7. Return on Ad Spend (ROAS): Are Your Ads an Investment or a Donation?

This number tells you about the "efficiency" of your marketing campaigns. How many riyals did you earn for every riyal you spent on influencers or platforms? If your ROAS is low, it means you're "drumming in the wrong place." Monitoring this number allows you to immediately stop failing campaigns and inject funds into successful ones. A casual seller is happy with "likes" and "views," while a "smart" seller only recognizes the actual revenue deposited into their bank account.