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The “About Us” page is the backbone of any successful online store, as it is the mirror that reflects your business personality and values. In Saudi Arabia, customers often like to know the story behind the brand they are dealing with, which makes the page more than just introductory texts; it is your opportunity to impress customers and build a long-term relationship with them. In this blog, we delve into how to design an effective and inspiring “About Us” page that suits the Saudi market.
1. Use simple and realistic language
There is nothing better than communicating in a language that the customer can easily understand. Avoid complex words or very formal sentences, and shorten your message in a simple and direct manner. Use a friendly tone and phrases close to Saudi culture such as “We care about the quality of our products because we know what suits your taste.” Realistic language makes the customer feel like they are talking to a real person, not just repeated texts. This method enhances credibility and creates a sense of trust and belonging.
2. Share your brand story
Relationships are built on stories, and the Saudi customer loves to know more about the brand they are dealing with. Share how the idea started, the challenges you faced, and the goal you are striving for. For example: "We started our journey with a passion to provide a unique online shopping experience for Saudis." Your story must be honest and full of real details that inspire and connect the customer to the history of your store. Keep it short but full of emotions, because an influential story leaves an imprint in the customer's mind.
3. Highlight your values and message
The Saudi market is characterized by its diversity, and customers always prefer stores that are in line with their values and traditions. If your values include quality, honesty, or supporting local products, be sure to clarify them. For example: "We in your store are committed to providing the best products that suit our Saudi customs and traditions." Writing your message clearly shows customers that you are not only looking for profit, but also striving to achieve real value. This enhances their belonging to your store and creates long-term loyalty.
4. Use images and videos
Images and videos add an important visual dimension to the "About Us" page. Use real images of the work team, or your products being used in the Saudi environment. If possible, add a short video that tells the story of your store or a behind-the-scenes look at your operations. Videos give customers a personal feel and bring them closer to your brand. For example, a video that shows your story from the beginning until reaching success in the market gives customers an additional reason to trust you.
5. Highlight achievements and certificates
Nothing boosts trust more than showing off your achievements. If you have received certificates or awards, or collaborated with Saudi companies, mention them clearly on the page. For example: "We are proud to have received the Saudi Quality Certification for our products." Achievements make the customer feel that they are dealing with a professional and reputable brand. Do not exaggerate, but be realistic and transparent in presenting your achievements.
6. Provide an invitation to communicate
Don't end your page without directing the customer to the next step. Add a phrase that encourages them to interact, such as: "If you would like to know more about our products, visit the offers section or contact us directly." Having clear buttons to contact or direct links to other pages in your store increases the likelihood of interaction with you and enhances the user experience.
7. Show the local side
Saudi consumers love to support stores that highlight their local identity. If you offer products that reflect Saudi culture or support local talent, make this clear. For example: “Our products are designed with love and a Saudi spirit to meet the needs of our customers across the Kingdom.” Highlighting the local side increases customer loyalty, especially with the growing awareness of supporting the national economy.
The “About Us” page is your opportunity to communicate with your customers in an honest and human way. Designing a page that reflects your identity and values in an attractive and appropriate way for the Saudi market helps build trust and enhance the positive impression of your store. Take this opportunity to make an impact, and use text, images, and videos to create an experience that will stick with visitors. Remember, trust starts with the small details, and the “About Us” page is the perfect place to build that foundation.
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