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Product pages in an online store are one of the most influential elements in a purchase decision. In Saudi Arabia, where customers prefer to buy online, an attractive product page design can be the difference between completing a purchase or abandoning the product. In this blog, we will explain how to improve the design of product pages to increase sales in your online store.
1. Use high-quality product images
Images are the first thing that catches a customer’s attention when visiting a product page. Therefore, make sure to use clear, high-quality images that highlight the product details. In Saudi Arabia, customers place great importance on product details before making a purchase decision.
Use multiple images of the product from different angles, and add images of the product in use if appropriate.
2. Add a detailed product description
A good product description helps customers better understand its features and uses. In Saudi Arabia, customers like to know all the details related to the product before making a decision. Therefore, it is important to write a comprehensive product description that includes specifications, benefits, and any additional information that may be of interest to the customer.
Add details such as the product size, materials used, how to use it, and the warranty period if applicable.
3. Highlight Offers and Discounts
In Saudi Arabia, customers always love to take advantage of offers and discounts. Therefore, when there are discounts or special offers, make sure to highlight them clearly on the product page. These offers can be a major reason for increasing sales.
Use prominent colors such as red or green to highlight offers and discounts. Also, you can add a “Discount” or “Limited Offer” bar to increase the sense of urgency.
4. Include customer reviews
Reviews and comments from previous customers are important factors that influence the purchase decision. In Saudi Arabia, customers trust the experience of others before purchasing a product. Therefore, make sure to add a section for comments and reviews on the product page.
Encourage customers to write comprehensive reviews about their experience with the product after purchasing, and be sure to respond to comments that contain inquiries.
5. Improve the browsing experience on mobile
Since many customers in Saudi Arabia shop via mobile phones, the product page should be compatible with smartphones. Make sure that images, buttons, and descriptions appear clearly and are easy to navigate on mobile.
Always test your page design on different mobile devices to avoid any formatting issues or slow loading.
6. Add a prominent “Add to Cart” button
One of the most important things you should consider when designing your product page is the clarity of the “Add to Cart” button. This button should be prominent and clear to customers at any time.
The button should be of an appropriate size, distinctive color, and appear in an appropriate place on the page, so that it is easy for the customer to add it to the cart without searching.
7. Include payment and shipping options
Before a customer decides to buy a product, they should know the available payment and shipping options. In Saudi Arabia, providing various shipping options such as free or express shipping is a contributing factor in making a purchase decision.
Be clear about payment and shipping methods on the product page, and if there are any free offers or special shipping dates.
Product page design is an essential element in the success of your online store in Saudi Arabia. With high-quality images, detailed descriptions, special offers, and customer reviews, you can improve the shopping experience for customers and increase sales. If you need help improving the design of your store’s product pages, the “Sahl” team is ready to help you develop an online store that matches the needs of your customers.
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