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The search process within your online store is one of the most important factors that affect the customer experience. In Saudi Arabia, where competition is constantly increasing in the field of e-commerce, it is necessary to improve this process to make the shopping process smoother and easier. When a customer finds what he is looking for quickly, the likelihood of completing the purchase increases.
1. Add flexible search filters
In Saudi Arabia, customers prefer to have options to filter results by category, size, price, color, and brand. Therefore, you should allow your store users to use multiple search filters to help them find the ideal product quickly.
Add precise filter options that match the type of products you sell. For example, if you sell clothes, you should have a “size” and “size” filter.
2. Optimize the internal search engine
Keep your store’s search engine optimized so that customers can find products using different keywords. Use keywords related to your products in Saudi Arabia, such as “Saudi products” or “free shipping to Saudi Arabia.”
Make sure that the search engine supports technologies such as “smart search” that can provide accurate results even with spelling errors.
3. Display search results in an organized manner
After improving the search engine, make sure that the search results appear in an organized and easy-to-browse manner. The Saudi customer prefers that the results are clearly classified based on classifications, prices, or ratings.
Provide customers with the option to "Sort by Newest" or "Sort by Best Sellers" so that they can browse quickly.
4. Improve the mobile search experience
Most users in Saudi Arabia shop via mobile, so the search experience within your store should be convenient and easy on mobile. It is important that the search engine is fast and efficient, with a responsive interface that works excellently on different devices.
Make sure that the search engine allows the customer to browse products quickly without delay or long loading on the mobile.
5. Add automatic search suggestions
Adding the automatic suggestions feature while typing can help the customer find products faster. The customer in Saudi Arabia prefers that when he starts typing the name of a product, related suggestions appear based on the most searched.
Use previous search data and analytics to identify the words that are most searched for within your store, then add them to the suggestions.
6. Invest in voice search
Voice search is one of the modern technologies that has begun to spread widely in Saudi Arabia. If you have an online store, try enabling voice search. This technology provides customers with a more convenient and faster experience in finding products.
Smartphone users in Saudi Arabia tend to use voice search, especially when shopping on the go or driving.
Improving the search process within your online store is an important investment to improve the customer experience and increase your sales in Saudi Arabia. By using advanced filters, optimizing the internal search engine, and providing a convenient mobile experience, you can make shopping easier and smoother. If you need help improving the search experience for your store, the "Sahl" team is ready to help you create an innovative and effective online store
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