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Getting started in the world of e-commerce may seem expensive, but the truth is that there are smart ways to reduce costs without affecting the quality of your store. If you want to enter the Saudi market without spending a huge budget, this article provides you with practical steps to start your e-commerce project at the lowest costs.
1. Choose an e-commerce platform that suits your budget
E-commerce platforms vary in their costs and features, so you should choose what suits your needs and budget.
Distinctive low-cost platforms:
• Shopify: Offers affordable plans with integrated features.
• WooCommerce: A free option that only requires hosting a website.
• Easy: A local option with services tailored to the Saudi market.
2. Focus on a simple and effective design
A luxurious design is not necessary at first, and you can rely on ready-made templates.
How to save on design?
• Use free templates or at symbolic prices.
• Rely on design platforms such as Canva to create your logos and cards.
• Focus on ease of navigation more than expensive aesthetics.
3. Take advantage of free marketing tools
Marketing is a key element, but it doesn't have to be expensive at first.
Free tools that make a difference:
• Mailchimp: to manage email campaigns.
• Google My Business: to attract local customers.
• Use social media such as Instagram and Twitter to publish engaging content.
4. Use local shipping services
International shipping can be expensive, so choose local companies that offer competitive rates.
Economic shipping companies in Saudi Arabia:
• SMSA.
• Aramex.
• Naqel.
Compare offers between companies to get the best deal.
5. Focus on products with high demand
Selling in-demand products helps you increase revenue with minimal marketing effort.
What are the right products?
• Products related to Saudi occasions such as the National Day.
• Seasonal products such as Ramadan and Hajj supplies.
• Electronic gadgets and accessories.
How to choose the product?
Rely on market research and trend analysis via Google Trends.
6. Take advantage of crowdfunding platforms
If you are having difficulty covering the initial costs, consider crowdfunding.
Popular funding platforms:
• Saudi “Monshaat” platform.
• Kickstarter and Indiegogo for innovative projects.
Tip:
Make your idea clear and show the value you offer to your audience to attract supporters.
7. Save technical costs by relying on yourself
Learning some basic technical skills saves you hiring costs.
Basic skills:
• Create simple marketing content.
• Manage orders from the control panel.
• Use performance analysis tools such as Google Analytics.
With thoughtful steps, you can build your online store in Saudi Arabia without having to spend a lot. The most important thing is to start small and grow gradually based on your successes. If you need support at any step, "Sahl" company provides you with integrated services at competitive prices suitable for beginners.
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