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Creating a successful online store in Saudi Arabia requires a lot of planning and attention to detail. However, some people make common mistakes that can negatively affect the store's performance. In this article, we will highlight the most prominent of these mistakes and provide tips to avoid them, helping you build a strong online store that meets the needs of customers in the Saudi market.
1. Ignoring targeting the local audience
One of the most common mistakes is not understanding the needs of the local audience in Saudi Arabia. The Saudi market has its own character, including customer preferences and shopping habits.
Study the Saudi market well and identify the target group. Use the local language and dialect in your store content and make sure to provide products that suit the needs of Saudi society.
2. Neglecting the user experience (UX)
User experience is the main factor that determines whether a customer will return to visit your store again or not. Ignoring improving the user experience leads to losing customers.
Make sure that your store design is simple and easy to browse. Use comfortable colors and clear lines, and make sure that all links and buttons work properly.
3. Not paying attention to local payment options
In Saudi Arabia, many customers prefer specific payment options such as cash on delivery or using local bank cards. Not offering payment options that suit customers may lead to customers abandoning the purchase process.
Make sure to provide multiple payment options that suit the needs of Saudi customers, such as payment via Mada, STC Pay, or cash on delivery.
4. Slow website loading speed
Saudis prefer fast websites, and any delay in website loading may lead to losing customers. If your website is slow, it may negatively affect their experience.
Use strong hosting, reduce the size of images, and take advantage of techniques such as caching to improve website loading speed.
5. Lack of effective customer support
Fast and effective support is what makes customers feel confident about your store. Not providing good customer service can lead to an unsatisfactory customer experience.
Dedicate a specialized team to customer service and rely on multiple channels such as live chat, email, or phone calls to provide support.
6. Lack of mobile site optimization
In Saudi Arabia, a large number of customers use smartphones to shop online. Your store’s incompatibility with mobile devices may lead to losing these customers.
Make sure your website design is responsive and works perfectly on all mobile devices. Test the store on different types of phones to ensure an ideal experience.
7. Ignoring the importance of promotion and marketing
Even if your online store is perfect, you will not achieve the required sales without effective marketing strategies. Not investing time and money in marketing leads to low visits and sales.
Invest in digital marketing through the appropriate channels, such as paid ads on Google and Facebook, in addition to search engine optimization (SEO) to attract more Saudi visitors.
Avoiding common mistakes when creating your online store can save you a lot of time and effort. By understanding the Saudi market, improving the user experience, and providing services that suit local customers, you can build a successful online store that competes strongly. If you need help in creating or improving your online store, do not hesitate to contact the "Sahl" team to get the necessary support.
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