Free support 24/7
Free support 24/7
How do you find a new product idea and bring it to market?
Do you dream of starting your own business and introducing a new and innovative product that solves a problem in the market, attracts customers and makes you profits? Confused and hesitant on how to come up with a new product idea and how to successfully produce and launch it in the market? If your answer is yes, then you are in the right place. In this article, we will explain to you practical and proven steps on how to find a new product idea, produce it and launch it in the market in a professional and effective way. In this article, we will discuss the following points:
What is a product and what is its importance?
How do you find a new product idea using the SCAMPER model for creative thinking?
How do you conduct market research to understand the needs and desires of customers, the problems they face, and the solutions available to them?
How do you draw up a marketing plan for the product in which you define the target customer segment, competitive value, objectives, strategies, tools and indicators?
How do you create a product prototype that reflects the idea, functionality and shape of the product?
How do you test a prototype with a group of potential customers to get feedback and ratings?
How do you choose the right suppliers and partners to produce the product with high quality and the lowest possible cost?
How do you calculate the total cost of producing a product, including direct costs (materials, labor, machinery) and indirect costs (advertising, distribution, taxes)?
How do you determine the selling price of a product based on cost, demand and competition?
What is a product and what is its importance?
A product is anything offered in the market for use, consumption or utilization by a customer. A product can be a tangible good such as clothing or an electrical appliance, or a non-service. A touch is like education, transportation, an idea, a concept, a license, or a right like science, the arts, and ownership. spherical
The product is of great importance because it achieves several goals for the customer and the seller, including:
It solves a problem facing the customer, fills a need he has, or increases his satisfaction or happiness.
Creates added value for the customer that exceeds its cost or price.
Generates income and profits for the seller in excess of his expenses or investments.
It contributes to the development of the economy and society by increasing production, employment and innovation.
How do you find a new product idea using the SCAMPER model for creative thinking?
Generating a new product idea is a creative process that requires thinking outside the box. But how do you generate new and innovative product ideas? There are many ways and methods that you can use for this, but in this article we will focus on the SCAMPER model as one of the most popular and best methods for finding a new product idea.
SCAMPER is an acronym for seven English words that refer to seven ways to change or improve existing products in new and creative ways. These methods are:
Substitute: This method means to replace one part of the product with another part to add new value or benefit. For example, replacing the material from which the product is made with another material that is cheaper, lighter, or more environmentally friendly. Or replace the shape of the product with another, more attractive or practical one. Or replace the name of the product with another name that is more distinctive or easier to remember.
Combine: This method means to combine two different features, functions or products into one product to increase its value or effectiveness. For example, merging the phone and the camera into one device. Or combine the watch and music player into one device. Or combine shampoo and conditioner into one product.
Adapt: This method means adapting the product to suit the needs, circumstances or expectations of different customers. For example, adapting product size, colour, taste or smell to suit local tastes. or adapt product functions or components to fit laws, health or ethical standards. Or adapting the price of the product or its marketing methods to suit the purchasing power or the local culture.
Modify: This method means modifying the properties of the product in simple ways to increase its quality, aesthetics or lifespan. For example, adjusting the intensity of light or sound in a product. Or adjusting the percentage of water or sugar in the product. or modify the design or decoration of the product.
Put to another use: This method means using the product for a purpose other than the purpose for which it was originally designed. For example, using a beverage can as a vase. Or use a water bottle as a mini fridge. Or use a chair as a ladder.
Eliminate: This method means removing part of the product to simplify it, reduce its cost, or improve its safety. For example, remove the lid from a soda can. Or remove buttons from a shirt. Or remove the wires from the earphones.
Rearrange: This method means rearranging the elements of a product in new ways to increase its usefulness, convenience, or enjoyment. For example, rearranging keyboard letters according to frequency. Or rearrange the chapters of a book in sequence. Or rearrange plane seats according to preference.
Using the SCAMPER model, you can ask yourself questions related to each method to stimulate your brain to come up with new and innovative product ideas. For example, you can ask yourself:
What can I substitute for this product?
What can I combine with this product?
What can I adapt in this product?
What can I modify in this product?
What else can I use in this product?
What can I remove from this product?
What can I rearrange in this product?
How do you conduct market research to understand the needs and desires of customers, the problems they face, and the solutions available to them?
After you generate a new product idea using the SCAMPER model, you must ensure that this idea has acceptance and demand in the market. To do this, you must conduct market research to understand the needs and desires of customers, the problems they face, and the solutions available to them. Market research is the process of collecting, analyzing, and interpreting information about the market, customers, and competitors. Market research helps you:
Define Ag
The market and its opportunities and threats.
Determine the target customer segment, its characteristics and behavior.
Determine the needs, desires and expectations of customers from the product.
Identify the problems customers encounter and the solutions they use or seek.
Determine the strength and weakness of competitors and the competitive differences between them.
To use the results of market research in launching a new product, you must choose market research methods that are appropriate to the nature of your product idea and your goals. There are two main types of market research methods: secondary research and primary research.
secondary search
Secondary research is the use of available sources to obtain information about the market, customers, and competitors. These sources may include:
Reports and statistics issued by official, academic or professional bodies.
Studies, articles and books specialized in the field of the product or market.
Websites, blogs, forums and social networks that talk about the product or market.
Information and data about competitors, such as their websites, catalogs, and advertisements.
Secondary research helps you get an overview of the market, customers and competitors, and also helps you to identify gaps and opportunities in the market. But you should be careful when using secondary research, as some sources may be unreliable, out-of-date, or not relevant to your product idea. Therefore, you must evaluate the quality and credibility of the sources before using them.
Initial search
Primary research is the collection of information directly from potential customers or consumers of a product. This information may include:
Customer opinions, impressions, and evaluations of the product idea or prototype.
The needs, desires and aspirations of customers from the product.
Problems, difficulties and complaints of customers in using the product or similar products.
Behavior, habits and lifestyle of customers related to the product.
Observation is a method in which you use your sense of sight to observe the behavior and emotions of customers while they are using the product or similar products. This method helps you to know how customers actually use the product, what problems they face, and what solutions they devise. To conduct effective observation, you must choose an appropriate place, time, and method for observation, record observations accurately and systematically, and analyze observations critically and objectively.
Preliminary research helps you understand customers' needs, wants, and expectations more deeply and accurately, and also helps you test your product idea or prototype with a real audience. But you must be careful when doing the initial research, as you may need special skills and tools to collect, analyze and interpret the information in a correct way. Therefore, you must choose preliminary research methods that are appropriate to the nature of your product idea and your goals. There are three main methods of conducting primary research: observation, interview, and questionnaire.
Note
the interview
An interview is a method in which you use your sense of hearing to hear customers' opinions, impressions, and evaluations of a product idea or prototype. This method helps you to know what customers think, feel and expect from the product. To conduct an effective interview, you must choose an appropriate sample, personality and questions for the interview, conduct the interview professionally and friendly, record the interviews accurately and orderly, and analyze the interviews critically and objectively.
Resolution
A questionnaire is a method in which you use your sense of sight to read customers' answers to a set of written questions about your product idea or prototype. This method helps you to know what customers prefer, what they need, and what they are satisfied with from the product. To conduct an effective questionnaire, you must choose an appropriate sample, method and questions for the questionnaire, prepare and distribute the questionnaire professionally and easily, record the answers accurately and orderly, and analyze the answers critically and objectively.
How do you draw up a marketing plan for the product in which you define the target customer segment, competitive value, objectives, strategies, tools and indicators?
After you have obtained valuable information about the market, customers, and competitors through market research, you should use this information to draw up a marketing plan for the product. A marketing plan is a document in which you specify how you will promote and sell the product in the market in a way that achieves your goals and satisfies your customers. The marketing plan includes several main elements, including:
Target Market Segment: It is a group of customers who share certain characteristics that make them interested in the product and able to purchase it. You must define your target customer segment based on demographic (age, gender, income, education), geographic (location, region, country), psychological (personality, style, interests) or behavioral (usage, loyalty, responsiveness) criteria.
Competitive Advantage: It is what makes the product different and better than similar products offered by competitors. You must determine the competitive value based on the unique advantages and benefits that the product provides to the customer and achieves satisfaction, solution or savings.
Objectives: What you want to achieve by launching the product in the market. You must set goals that are clear, specific, measurable, realistic, and timely. For example, increasing market share by 10% in a year. Or selling 1,000 units of a product within a month. Or increase customer satisfaction by 80% in a quarter.
Strategies: How to achieve goals through the use of the Marketing Mix, which is a set of marketing tools that can be controlled to satisfy the target customer segment. These tools are: Product, Price, Promotion, and Place. You must determine the appropriate strategy for each marketing tool in a consistent and integrated manner. For example, specifying the characteristics, shape, name and brand of the product. Or determine the price of the product based on cost, demand and competition. Or identify ways to promote the product such as advertising, personal sales, or public relations. Or specify distribution methods for the product such as
Direct selling, retail or online selling.
Tools: are the resources and means you use to implement strategies and reach goals. You must effectively and appropriately select the right tools for each marketing strategy. For example, specifying the type, size, format, content, place and time of the advertisement. Or specify the number, skills, motivation and personal sales training. Or specify the type, source, target, goal and method of public relations. Or specify the type, quantity, place, time, and method of storage and transportation.
Indicators: They are the metrics and criteria you use to measure your success in achieving goals through implementing strategies. You must accurately and logically define the appropriate indicators for each marketing objective. For example, determining market share as an indicator of increasing market share. Or specifying the number of units sold as an indicator of increasing sales. Or determine the degree of customer satisfaction as an indicator of increasing customer satisfaction.
How do you create a product prototype that reflects the idea, functionality and shape of the product?
After you draw up a marketing plan for the product, you have to make a prototype of the product. A prototype is a simplified or miniature version of a product, used to demonstrate a product idea and test its functionality and appearance before final production. Making a prototype helps you to:
Ensure the validity of the product idea for use or consumption.
Ensure the quality, safety and effectiveness of the product.
Ensure the attractiveness and excitement of the product.
Ensure that the product can be produced in an economical and effective manner.
Obtain feedback and ratings from potential customers for the product.
To make a product prototype, you must follow these steps:
Determine the purpose of making the prototype, which is what you want to show or experience with the prototype. For example, specifying whether you want the idea, functionality, look, quality, or attractiveness of the product to appear.
Determine the type of prototype, which determines the shape, size, material, and method of making the prototype. There are three main types of prototypes: conceptual prototypes, working prototypes, and appearance prototypes.
Conceptual models are models used to show a product idea in a simplified and abstract way. These forms may be drawings, pictures, graphs or texts that explain the idea of the product and the benefit it provides. These models are used in the early stages of the design process to clarify and evaluate a product idea.
Working models are models used to show the functionality of a product in a real and practical way. These models may be reduced or simplified versions of the product, containing the components, machines and software needed to manage the product. These prototypes are used in the later stages of the design process to test and improve product functionality.
Appearance models are models used to show the appearance of the product attractively and impressively. These templates may be real or simulated copies of the product, containing the design, decoration, colors and trademarks of the product. These models are used in the last stages of the design process to show and increase the attractiveness of the product.
Determine the resources and tools for making the prototype, which are what you need to make the prototype in a practical and effective way. These resources and tools may include:
The material and materials from which the model is made, such as paper, plastic, wood, or metal.
The machines and devices you use to shape, assemble, and operate the model, such as scissors, glue, nails, or a computer.
Software and applications that you use to design, edit, and display the form, such as drawing software, editing software, or rendering software.
The people and teams that help you create, evaluate, and improve the model, such as the designer, engineer, or user.
Making the prototype by following specific and logical steps, starting from understanding the idea of the product and ending with showing the results of the model. These steps may include:
Drawing a preliminary outline of the model specifying the characteristics, dimensions and parts of the model.
Choose the appropriate material, size and shape for each part of the model.
Cut, shape and decorate each part of the model according to the outline.
Assemble and install each part of the model together according to the diagram.
Run, test, and adjust every part of the model to make sure it works correctly.
Present, explain and present the form to potential clients to get feedback and ratings.
How do you test a prototype with a group of potential customers to get feedback and ratings?
After you create a product prototype, you should test it with a group of potential customers to get feedback and ratings. This helps you:
Ensure that the product matches the needs, desires and aspirations of customers.
Ensure the quality, safety and effectiveness of the product.
Ensure the attractiveness and excitement of the product.
Ensure that the product can be produced in an economical and effective manner.
Get feedback and suggestions for product improvement and development.
To test your prototype with a group of potential customers, you must follow these steps:
Determine the purpose of the prototype test, which is what you want to know, measure, or improve with the test. For example, specifying whether you want to know what customers think of a product's idea, functionality, look, quality, or appeal.
Determine the potential customer sample, which is a group of people who represent the target customer segment. You must choose a sample that is appropriate for the purpose of testing, representative, diverse and accessible. You should also choose a sample size that is appropriate for the purpose of testing, sufficient, reliable and manageable.
Determine the method of testing the prototype, which determines the form, time, place and method of conducting the test. There are three main ways to test a prototype: laboratory testing, field testing, and virtual testing.
A laboratory test is a test conducted in a controlled environment, where the designer or engineer shows, explains and manages the model to the client, observing and monitoring their reactions and behaviour. This method helps to accurately and comprehensively test the functionality and effectiveness of the product.
The pain test
Dani is a test that takes place in a natural or real environment, where the client is allowed to use, consume or benefit from the model freely and naturally, without interference from the designer or engineer. This method helps to test the shape, attractiveness and fit of the product realistically and appropriately.
A virtual test is a test conducted in a digital or simulated environment, where the designer or engineer creates, displays, and interacts with the model on a computer screen, phone, or smart glasses, and allows the client to explore and experience the model visually and audibly. This method helps to test the idea, design and innovation of the product quickly and cheaply.
Define prototype testing tools, which is what you use to measure, record and analyze customer feedback and ratings for the prototype. These tools may include:
Observation and recording, which is the use of the sense of sight to observe the behavior and emotions of customers while using the form, and the use of a camera, recorder, or notebook to record notes accurately and in an orderly manner.
Interview and dialogue, which is the use of the sense of hearing to hear the opinions, impressions, and evaluations of customers for the model, and the use of a recorder or notebook to record the interviews in an accurate and orderly manner.
Questionnaire and survey, which is the use of the sense of sight to read the customers' answers to a set of written questions about the form, and the use of a printed or electronic questionnaire to record the answers in an accurate and orderly manner.
Statistical analysis, which is the use of the sense of thinking to understand and interpret the information obtained through observation, interview, or questionnaire, using mathematical or statistical methods to calculate variables, ratios, and differences.
Conclusion
Thus, we have been able to clarify the important points on this topic. We hope that you liked the article
You can create your store easily
