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What is sales funnel?
A sales funnel is a template that describes the stages of a customer's process from awareness of a product or service to purchase and loyalty. The sales funnel is called by this name because it resembles a funnel in its shape, where the number of potential customers is large in the first stage (awareness) and gradually decreases in the later stages (interest, decision, action, and loyalty).
Sales funnel helps set marketing and sales goals, track campaign performance, and improve conversion strategy. Each stage of the sales funnel requires the use of different techniques and tools to attract, persuade and satisfy the customer.
What are the sales funnel stages?
The sales funnel consists of five main stages:
Awareness: In this stage, the potential customer learns about the product or service for the first time, whether through advertisements, social media, blogs, reviews, or recommendations. The goal of this stage is to capture the customer's attention, arouse their curiosity, and demonstrate the value of the product or service.
Interest: In this stage, the customer begins to search for more information about the product or service and compares it with the options available in the market. The goal of this stage is to provide the customer with educational content, social proofs, and promotional offers to increase their interest and confidence.
Decision: At this stage, the customer is ready to make a purchase decision, but he may have some reservations or doubts. The goal of this stage is to provide a strong motivation to buy, such as a quality guarantee, return policy, special discount, or gift certificate.
Business: At this stage, the customer completes the purchase and becomes an actual customer. The goal of this stage is to facilitate the process of payment, delivery, confirmation and thanks to the customer for their choice.
Loyalty: In this stage, the customer becomes a repeat or recommender of the product or service, if he is satisfied with his experience. The goal of this stage is to provide after-sales service, technical support, rewards and customized content to increase customer satisfaction and loyalty.
How to build a strong sales funnel?
To build a strong sales funnel, you must follow these steps:
Defining the ideal customer personality: It is a clear and detailed picture of the target customer, including name, age, gender, location, education, job, income, goals, challenges, pains and solutions. The customer persona helps in understanding the customer's needs, desires, and behaviors and tailoring the marketing message to him.
Lead magnet generation: This is a free value you give to a customer in exchange for their contact information, such as an email or phone number. Lead magnetization can be in the form of an e-book, video, webinar, demo, or free consultation. Lead magnetization helps attract visitors to the sales funnel and turn them into leads.
Creating a landing page: It is a web page that receives a visitor after clicking on an advertisement, link, or button. The landing page contains a catchy title, a relevant image, a short and persuasive copy explaining the usefulness of lead magnetization, and a simple form asking the visitor to enter their information to benefit from lead magnetization. Landing page helps in increasing conversion rate from visitor to lead.
Create an email series: It is a series of messages that are automatically sent to sales leads after they register for magnet. The mail chain contains a confirmation message
And provide lead magnetization and educational and promotional messages aimed at building the relationship with the pioneer and increasing his interest in the product or service. Chain mail helps move the lead from the interest stage to the decision stage.
Create a sales page: This is a web page that targets leads who have reached the decision stage and aims to convince them to buy. The sales page has a strong headline, an enticing image, and a long, detailed copy that explains the features and benefits of the product or service and uses social proof, warranties, testimonials, terms, and frequently asked questions to remove any objections or doubts. The sales page helps to increase the conversion rate from lead to customer.
Create a thank you page: It is a web page that appears after completing the purchase process and aims to provide a message of thanks and confirmation to the customer and to provide information on how to use the product or service, how to communicate with customer service, or how to benefit from other offers. The thank you page helps increase customer satisfaction and loyalty.
Creating a rewards program: It is a program that offers the customer incentives to buy back or promote the product or service, such as points, coupons, gifts or membership. The rewards program helps increase customer lifetime value and lower customer acquisition cost.
Test, measure and improve your sales funnel: You can't build a perfect sales funnel the first time, it has to be tested, measured and constantly improved. Tools such as Google Analytics, Facebook Pixel or Hotjar can be used to track the performance of each stage of the sales funnel and know conversion rate, bounce rate, exit rate, referring sources, keywords and other important metrics. This data can be used to identify strengths and weaknesses in the sales funnel and make necessary changes to increase efficiency and effectiveness.
Use marketing through multiple channels: It is not enough to use one channel to attract and convert customers, but rather a mixture of different channels must be used that suits the customer’s personality and the stage of sales funnel in which he is located. Channels such as email, text messages, social media, automated chats, phone calls, etc. can be used to send customized and personalized messages that respond to the needs and desires of the customer at every stage.
Build a long-term relationship with the customer: The sales funnel does not end after completing the purchase process, but the customer must be followed up and maintained in constant contact with him to increase his satisfaction and loyalty. This can be done by providing excellent customer service, responding to inquiries and complaints quickly and professionally, providing value-added content that helps the customer to better use the product or service, asking for the customer’s opinion and benefiting from his evaluations and opinions, and encouraging the customer to participate in reward programs, promotions or
recommendation.
Expected results when using the sales funnel in marketing
What are the expected results?
A sales funnel is a template that describes the stages of a customer's process from awareness of a product or service to purchase and loyalty. Sales funnel helps set marketing and sales goals, track campaign performance, and improve conversion strategy.
The expected results when using the sales funnel in marketing are:
Increase the number of visitors: A sales funnel helps attract the attention of potential customers, arouse their curiosity, and show the value of the product or service by using various channels such as ads, social media, blogs, reviews, or recommendations. This leads to an increase in the number of visitors who land on your website or landing page.
Increase conversion rate: sales funnel helps provide the visitor with educational content, social proofs, and promotions to increase their interest and confidence in the product or service by using channels such as email, text messages, social media, automated chats, or phone calls. This leads to an increase in the conversion rate from visitor to lead, and from lead to customer.
Increase customer life value: The sales funnel helps provide a strong purchase impulse, such as a quality assurance, return policy, special discount, or gift certificate, and facilitates payment, delivery, confirmation, and thanks to the customer by using channels such as the sales page or the thank you page. This leads to an increase in customer life value, which is the amount of money a customer spends on a product or service over a specific period of time.
Increase customer satisfaction and loyalty: sales funnel helps provide after-sales service, technical support, rewards, and customized content to increase customer satisfaction and loyalty by using channels such as email, text messages, social media, automated chats, or phone calls. This leads to an increase in the rate of repurchase, promotion and recommendation by the customer.
Conclusion
A sales funnel is a template that describes the stages of a customer's process from awareness of a product or service to purchase and loyalty. Sales funnel helps set marketing and sales goals, track campaign performance, and improve conversion strategy. The expected results when using the sales funnel in marketing are increased number of visitors, increased conversion rate, increased customer life value, and increased customer satisfaction and loyalty.
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