Top 15 Brand Marketing Strategies Outside Social Media

Sahl Monday,31 Jul 2023

Top 15 Brand Marketing Strategies Outside Social Media
Social media is a powerful way to market your brand and reach your target audience, but it is not the only way. There are many other strategies you can use to increase your brand awareness and generate sales outside of social media. In this article, we will review the 15 best marketing methods away from social media:

Direct Email: Sending personalized emails to a list of potential subscribers or customers containing offers or valuable information about your brand, products or services. You can use tools like Mailchimp or HubSpot to easily create and manage direct email campaigns. You can measure the effectiveness of this strategy by keeping track of your open, click-through and conversion rates and the revenue it generates.
Influential content: It is the creation of attractive and useful content that promotes your brand, products or services, in cooperation with an influential personality in your field or industry, who enjoys great trust and follow-up by your target audience. You can use tools like BuzzSumo or Upfluence to find the right influencers for your brand, and negotiate collaboration and content terms with them. You can measure the effectiveness of this strategy by keeping track of the views, engagement, referrals and revenue it generates.
Podcast: It is an audio recording that covers a specific topic of interest to your target audience. It can be downloaded and listened to anytime and anywhere. You can use podcasts to show your expertise and credibility in your field or industry, provide value and useful information to listeners, and indirectly promote your brand, products, or services. You can use tools like Anchor or SoundCloud to easily create and publish podcasts. You can measure the effectiveness of this strategy by keeping track of the number of listeners, subscribers, ratings, and revenue it generates.
Video: It is a visual recording that presents your brand, products or services in an attractive and convincing manner, which can be viewed on various websites or applications. You can use video to show the advantages and benefits of your brand, products or services, solve the problems or needs of your target audience, and generate interest, curiosity and desire to buy them. You can use tools like Lumen5 or Animoto to easily create and edit videos. You can measure the effectiveness of this strategy by keeping track of the number of viewers, engagement, conversion and revenue it generates.
Blog: It is a website or web page that contains articles or posts covering various topics of interest to your target audience, updated regularly. You can use blogs to enrich your audience with valuable and useful content, increase traffic to your website, improve your search engine ranking (SEO), build trust and loyalty with your visitors, and generate leads. You can use tools like WordPress or Medium to easily create and manage blogs. You can measure the effectiveness of this strategy by keeping track of the number of visitors, engagement, referrals and revenue you generate.
Affiliate Programs: It is a partnership between your brand and third parties (individuals or companies), in which these parties market your brand, products or services to their target audience, in return for a percentage of the revenue that you get from each business.
Contests and gifts: is the launch of promotional campaigns in which valuable prizes or rewards are offered to participants, in return for carrying out certain actions, such as subscribing to the mailing list, sharing content, or referring friends. You can use contests and giveaways to increase your brand awareness, lead generation, sales, and engagement. You can use tools like Rafflecopter or Gleam to easily create and manage contests and giveaways. You can measure the effectiveness of this strategy by keeping track of the number of participants, winners, referrals and revenue it generates.
Events and Workshops: Organizing or participating in live or virtual activities that bring together your brand and your target audience, in which you provide a unique value or experience to attendees, such as education, entertainment or interaction. You can use events and workshops to show your brand personality, expertise and story, build strong relationships with your audience, and increase sales and loyalty. You can use tools like Eventbrite or Zoom to easily create and manage events and workshops. You can measure the effectiveness of this strategy by tracking the number of attendance, engagement, feedback and revenue it generates.
Partnerships and Collaborations: An alliance between your brand and another brand related to your industry or field, in which they exchange resources, content, audiences, or offerings, for mutual benefit. You can use partnerships and collaborations to increase your brand coverage and reach new audiences, increase credibility and trust, and increase sales and loyalty. You can use tools like CoPromote or PartnerStack to easily create and manage partnerships and collaborations. You can measure the effectiveness of this strategy by keeping track of the number of partners, engagement, referrals and revenue you generate.
Customer Service: It is the provision of support, assistance and advice to existing or potential customers, before, during or after the purchase process, in a prompt, friendly and professional manner. You can use customer service to increase customer satisfaction and happiness, resolve problems and objections, and increase repeat and loyalty. You can use tools like Zendesk or Freshdesk to easily create and manage customer service. You can measure the effectiveness of this strategy by keeping track of the number of requests, responses, ratings, and revenue it generates.
Telemarketing: It is contacting current or potential customers by phone, to provide offers or valuable information about your brand, products or services, or to ask for their opinion or support. You can use online marketing 

A telephone to increase customer satisfaction and happiness, resolve problems and objections, and increase repeatability and loyalty. You can use tools like RingCentral or CallRail to easily create and manage telemarketing. You can measure the effectiveness of this strategy by keeping track of the number of calls, responses, ratings, and revenue it generates.
SMS Marketing: It is sending short text messages to the phones of existing or potential customers, containing offers or valuable information about your brand, products or services. You can use SMS marketing to increase engagement and loyalty with customers, and increase sales and revenue. You can use tools like Twilio or TextMagic to easily create and manage SMS marketing. You can measure the effectiveness of this strategy by keeping track of the number of messages, clicks, conversions and revenues it generates.
Postal mail marketing: is the sending of printed materials such as brochures, flyers, postcards or coupons to specified mailing addresses, containing offers or valuable information about your brand, products or services. You can use postal marketing to increase your brand awareness, reach new audiences, and increase sales and revenue. You can use tools like Vistaprint or Mailchimp to easily create and manage your postal mail marketing. You can measure the effectiveness of this strategy by keeping track of the number of recipients, responses, conversion and revenue it generates.
Local Marketing: Promoting your brand, products, or services in the local community in which you operate, in ways such as participating in local events or activities, donating to local causes, or offering discounts or benefits to local residents. You can use local marketing to increase your brand awareness and reputation in your area, build strong relationships with local customers, and increase sales and loyalty. You can use tools like Google My Business or Yelp to easily create and manage local marketing. You can measure the effectiveness of this strategy by tracking the number of visitors, engagement, feedback and revenue it generates.
Television marketing
You can market through well-known television ads, as they can achieve very good results, especially when they are displayed at times when a popular event is shown, and they can also be customized after specific programs close to your field, as this will help your ads appear to your potential audience.

These were the 15 effective marketing methods outside of social media. We hope that you have fully benefited from the article, and do not forget to tell us about your marketing experience in the comments.