15 important and effective marketing tools for every marketer

Sahl Tuesday,01 Aug 2023

15 important and indispensable marketing tools for every marketer
Marketing is the process of promoting products or services to potential customers in innovative and effective ways. But marketing is not easy, as it requires studying the market, audience, competitors, trends, budget, goals and other factors that affect the success of marketing campaigns.

Fortunately, there are many marketing tools that help marketers implement, manage, measure, and improve their marketing strategies faster, easier, and more accurately. In this article, we will go over 15 of the best marketing tools that every marketer should be using in 2022.

Google Analytics
Google Analytics is a free tool from Google that enables you to track and analyze the performance of your website or mobile app. Through it, you can know the number of visitors to your site, traffic sources, conversion rate, the most popular pages, the most interactive content, and other important indicators. You can also set goals, create custom reports, and run A/B tests to improve user experience.

Webmaster Tools
Webmaster Tools is another free tool from Google that helps you understand how Google sees your site. Through it, you can know the indexing status of your site, fix technical errors, add sitemaps, manage site links, improve SEO (search engine optimization), and other things that affect your site's ranking in search results.

yost supplement
Yost is a content management software (CMS) plugin for WordPress that helps you improve your website's SEO. Through it, you can add elements such as title, description, and keywords to each page or article on your site, as well as create internal and external links, improve loading speed, generate site maps, improve shareability on social media, and other settings that help improve user experience and increase traffic movement.

Google Trends
Google Trends is a free tool from Google that enables you to explore popular trends across different industries, topics, and countries. Through it, you can find out what words, phrases, or questions people are searching for on Google, as well as compare the popularity of keywords between each other, and determine the time periods and geographical regions that interest you. This tool is very useful to find out the interests of your target audience and to create relevant and valuable content.

Google Keyword Planner tool
Google Keyword Planner is a free tool from Google that helps you find the right keywords for your marketing campaigns. In it, you can see search volume, competition, and cost per keyword, as well as suggestions for related keywords. This tool is necessary to create effective advertising campaigns on Google Ads or other platforms.

Ahrefs tool
Ahrefs is a paid tool that is considered one of the most powerful and popular marketing tools in the world. This tool offers a wide range of features and capabilities that help marketers improve SEO and increase traffic to their site. Some of these characteristics are:

Site Explorer: Through it, you can scan any site and know all the details about it, such as the number of visitors, external links, most popular pages, technical errors, and more.
Keywords Explorer: Through it, you can choose keywords related to your field of work, and see the search volume
Difficulty, competition, and content required to rank higher in search results.
Content Explorer: Discover the best content in any topic or field, and see how many shares, likes, comments, and external links that content has.
Site Audit: Through it, you can analyze your site and fix errors and problems that affect its performance, speed, and security.
Rank Tracker: With it, you can monitor your site's ranking in search results for specific keywords, and compare your performance with your competitors.
Backlink Checker: Through it, you can check the links of other sites that point to your site, and find out their quality, importance, and credibility.
Facebook audience insights
Facebook Audience Insights is a free tool from Facebook that helps you understand your audience on this social platform. With it, you can learn the demographics, interests, behaviors, and activities of the people who interact with your Page, ads, or competitors. This tool is very useful for creating buyer personas and targeting the right audience with personalized marketing messages.

Reddit platform
Reddit is a social platform that includes millions of users around the world, who share and discuss content in various fields and topics. With it, you can follow recent trends, frequently asked questions, and audience opinions on anything related to your business or industry. You can also participate in a smart and effective way to increase your reputation and trust among the Reddit audience, and refer traffic to your site.

Hootsuite
Hootsuite is a premium tool that helps you manage all your social media accounts in one place. With it, you can schedule posts, respond to comments, monitor accounts, analyze performance, generate reports, and collaborate with your team. This tool supports more than 35 social platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.

Buffer
Buffer is another premium tool that helps you easily manage your social media accounts. Through it, you can schedule posts, share content, interact with your audience, measure performance, and grow followers. This tool supports 8 social platforms, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more.

mailchimp
Mailchimp is a paid tool that helps you create and send professional email marketing campaigns. With it, you can add your mailing list, design attractive mailings, add elements such as images, videos, links, and buttons, schedule sending, check errors, and analyze results. This tool also offers other features such as creating landing pages 

pages), send text messages (SMS), run ads on Facebook or Google.

Systeme
Systeme is a paid tool that helps you create a complete marketing system for your online business. You can create landing pages, collect customer data, send email marketing campaigns, launch digital products, create courses, add affiliate programs, and more. This is one of the characteristics that help increase sales.

MOZ
MOZ is a paid tool that helps you improve your website's SEO. Through which you can check your site

Scan your site and fix errors and issues that affect its ranking, speed, and security.
Choose keywords related to your field of work, knowing the search volume, difficulty, competition, and the content required to rank in the search results.
Monitor the links of other sites that point to your site, and know their quality, importance and credibility.
Compare your performance with your competitors, and discover opportunities for improvement and growth.
Semrush
Semrush is another paid tool that helps you improve your website's SEO. This tool offers a wide range of features and capabilities that help marketers increase traffic to their site. Some of these characteristics are:

Site Audit: Through it, you can check your site and fix errors and problems that affect its performance, speed, and security.
Keyword Magic Tool: Through it, you can choose keywords related to your field of work, and know the search volume, difficulty, competition, and content required to rank in the search results.
Backlink Analytics: Through it, you can examine the links of other sites that point to your site, and find out their quality, importance, and credibility.
Competitive Research: Compare your performance with your competitors, discover your strengths and weaknesses, and opportunities for improvement and growth.
Content Marketing Platform: Through it, you can create valuable and high-quality content that responds to the needs of your target audience, and improves your site's ranking in search results.
Hotjar
Hotjar is a paid tool that helps you improve the user experience on your site. With it, you can see how visitors use your site, where they click, where they stop, and where they leave. You can also run surveys, collect feedback, and run A/B tests to improve your site's design and increase your conversion rate.

Canva
Canva is a free tool that helps you design professional images and graphics. You can choose from thousands of ready-made templates, or create your own design from scratch. You can also add elements such as text, shapes, icons, fonts, colors, filters, and more. This tool supports designing images for various purposes, such as logos, cards, posters, resumes, presentations, social posts, and more.

Venngage
Venngage is a paid tool that helps you design professional infographics. You can choose from thousands of ready-made templates, or create your own design from scratch. You can also add elements such as text, shapes, icons, fonts, colors, filters, and more. This tool supports the design of infographics for various fields and topics, such as marketing, education, business, health, and others.

Pablo
Pablo is a free tool from Buffer that helps you create images for social media quickly and easily. You can choose from hundreds of free stock photos, or upload your own. You can also add elements such as text, shapes, colors, and more. This tool supports creating images for various social platforms, such as Facebook, Twitter, Instagram, Pinterest, and more.

In conclusion
In this article, we have brought you 15 of the best marketing tools that every marketer should be using in 2023. These tools help you improve your website performance, create engaging content, launch effective campaigns, and increase sales. We hope that you will benefit from these tools in the success of your business.