How to Use Saudi National Day to Increase Your Online Store Sales

Sahl Tuesday,25 Feb 2025

Saudi National Day is one of the most important occasions that citizens and residents await every year, as this day witnesses huge celebrations and attractive offers in various sectors, especially in the world of e-commerce. For e-store owners, this event represents an exceptional opportunity to boost sales, attract more customers, and strengthen their brand association with the Saudi market. So how can you take advantage of this national occasion in the best possible way? In this article, we will review with you the most effective strategies for marketing your online store during the National Day.
1- Offering irresistible exclusive discounts and offers
Customers love special offers, especially during special occasions such as the National Day. You can offer attractive offers such as:
• Direct discounts on products (such as 20% on all purchases).
• Promotional offers (buy one and get one free).
• Free purchase vouchers upon reaching a certain amount of purchases.
• Free shipping within the Kingdom when using a special National Day discount code.
Try to be innovative with your offers, and don't forget to make them available for a limited period to boost demand and purchase quickly.
2- Design an online store with the spirit of the National Day
Adding a national touch to your online store can enhance customer engagement with you. Use the national colors (green and white) in your website design, add National Day logos to product images, and include a special congratulations for this occasion on the home page. You can also customize some products to have a Saudi character, such as printing National Day logos or Kingdom symbols on some products.
3- Marketing through Saudi influencers
Marketing through influencers is one of the most effective ways to attract customers in the Kingdom. You can collaborate with Saudi influencers who have followers interested in the products or services you offer. Ask them to share your store offers on the occasion of the National Day, or try your products and display them to their followers while providing them with exclusive discount codes.
4- Launch marketing campaigns on social media
Social media is the ideal platform to reach a wide audience in the Kingdom during the National Day. Use these strategies:
• Publish interactive content such as opinion polls, competitions to win prizes, and posts containing questions that interest followers.
• Use Saudi National Day hashtags such as #Saudi_National_Day and #SaudiNationalDay to increase the reach of your posts.
• Post creative videos that showcase your products in a festive spirit, or provide stories about the history of the National Day and relate to your brand.
5- Improve your sponsored advertising strategies
Sponsored ads on Facebook, Instagram, and Google can be a great way to reach your target audience quickly. Target customers interested in National Day offers, and define your audience based on age groups, geographies, and interests to ensure your ad reaches the right people.
6- Improve the in-store shopping experience
It doesn’t matter how attractive your offers are if your online store is slow or complicated. Make sure your site:
• Loads quickly and is easy to navigate.
• Contains various payment methods that suit customers in the Kingdom.
• Provides direct customer support to resolve any issues they may encounter while shopping.
• Supports the ability to order quickly and ship immediately to ensure orders arrive on time.
7- Launch exclusive products for the National Day
If you sell customizable products, consider offering special editions for the occasion. For example, you can:
• Design T-shirts or mugs with National Day logos.
• Offer products with Saudi brands to support the local market.
• Provide special packages that include the best-selling products with exclusive discounts.
8- Boost your brand loyalty
The National Day is an ideal opportunity to attract new customers, but it is also an important time to boost the loyalty of existing customers. You can:
• Offer additional reward points when purchasing on the National Day.
• Send personalized thank-you messages to distinguished customers.
• Launch referral programs that reward customers when they invite their friends to shop from your store.
9- Take advantage of email marketing
Don't forget to send email campaigns to your customers that include:
• Special offers and discounts on the occasion of the National Day.
• Interactive content such as articles about the importance of this occasion and its impact on commerce.
• Remind of exclusive offers before they expire to create a sense of urgency and quick purchase.
10- Measure and analyze the results of your marketing campaign
After the National Day ends, collect data on your sales, conversion rates, marketing campaign performance, and customer engagement. Analyze this data to see what worked and what needs improvement, so you can develop stronger campaigns for upcoming occasions.

Saudi National Day is not just a national occasion, it is a real opportunity to boost the growth of your online store and increase customer loyalty. By offering attractive offers, using digital marketing intelligently, and improving the user experience within your store, you can achieve outstanding results on this special day. Are you ready to take advantage of this opportunity? Start now and celebrate the success of your store on the National Day!