Your complete guide to Snapchat

Sahl Sunday,13 Aug 2023

A Beginner's Guide to Snapchat Marketing
Snapchat is a popular social networking application. Snapchat is used by more than 332 million daily users around the world, which makes it a powerful marketing and advertising platform for companies and brands.

How to create a regular account on snapchat
The first step to start using Snapchat is to create a regular account. Do this by following these steps:

Download the Snapchat application on your smartphone from the Google Play Store or the App Store.
Open the application to "register" a new account. Own to enter e-mail name, password and date of birth.
Click on “Create an Account” to complete the registration. You may need to check the 24 gauge that sends to your phone or email.
Click on "Add Friends" You can also skip this mirror.
Click on Photo Take Photo to take your photo. You can also skip the step and change your photo later.
Thus, we have a planned plot.

How to upload a story on snapchat
A Story is a collection of photos and videos that you take and send to all of your friends or to a specific audience. The story appears in the chat screen and the stories screen and is only available for 24 hours. You can upload a story on Snapchat by following these 2 steps:

Tap the camera button at the bottom of the screen. You can switch between the first step and the background twice on the screen or by swiping up or down.
Click the Take Photo button. You can add text, drawing, stickers, filters, ripples, or audio to your photo or video icons on the screen.
Tap the Send To button at the bottom of the screen to open the Send To screen. Export Here are all available options for sending your photo or video.
Tap My Story to add your photo or video to your story. You can also choose other options like “Snap Map,” “Spotlights,” “Nearby Friends,” or “Specific Friends” as per your liking.
Tap Send to send your photo or video to your Story selected recipients.
This way, you now have a Snapchat Story that you can share the moments of your life with your friends and audience.

How to use a large usable area in different buildings
Snapchat makes you ready, innovative and useful. Here are some of them:

Lenses: They are visual effects added to your face or surroundings when taking a photo or video. You can access Lenses by swiping left or right on the screen by pressing to open the menu. You can choose from many options available to you such as animals, masks, games and more. You can also create your own lenses with [Lens Studio] or purchase lenses from [Lens Store].
Filters: These are layers added to your image, contrast or add information such as time or temperature. You can access the filters by swiping left or right on a photo or video capture. You can choose from available colors white, white and black. You can also create your own [Creative Kit] filters or purchase filters from the [Filter Store].
Ripples: are sound effects. You can access the petals by pressing the microphone button below Take a Photo or Video. You can choose among the pictures for sale of puppets such as squirrel, giant, helium and others.
Featured stickers: graphics or photos, add them to your photo or video to show your feelings or opinion or decorate them. You can access stickers by pressing the sticker button at the top of the screen after taking a photo or video. You can choose more images displayed as Bitmoji, Emoji, GIF and more. You can also create your own stickers using [Bitmoji] or [Snap Kit], or purchase stickers from the [Sticker Store].
Send a message or send a text message to your photo or video. You can access the text by pressing the top of the screen after taking a photo or video. You can choose among fonts, colors and effects for the text. You can also move, rotate and resize the text as you like.
You can turn your photo into a stunning and distinctive field that expresses your personality and creativity.

How to communicate and interact with friends and other Snapchat users
Snapchat is not only about taking photos and videos, but also about communicating and interacting with friends and other users of the app. Here are some ways you can inherit it:

Chat: It is a text or voice chat. You can access the chat by swiping left on the screen from the camera screen. You can choose a friend or announce his waiting. sticker or voice note. You can also have an audio or video call with one friend or up to 16 friends at the same time.
Snap Map: is a map that shows you the location of your friends and local events and stories. You can access Snap Map by swiping down on the screen from the camera screen. Visibility You can see your other friends' Bitmoji

Visit them and join their stories or talk to them. You can also explore interesting content from other users around the world. You can change your location privacy settings as you like.
How to post a new post on snapchat
A post is a short text that you post on your profile wall to express your opinion, mood or idea. You can publish a new post on Snapchat by following these steps:

Click on the photo button on the top left of the screen to open your profile.
Tap the "Spotlight" button at the bottom of the screen to open the "Spotlight" screen.
Click the "Add" button at the top of the screen to open the "Add" screen.
Type the text of your post in the field provided. You can add emojis, stickers or links to the text of your post by clicking on the icons above the field.
Hit the Submit button at the top of the screen to post your post to your profile wall.
This way, you now have a new post on Snapchat that you can share your thoughts and opinions with your followers and other Snapchat users.

How to get points, prizes and trophies on snapchat
Snapchat is not only about fun and creativity, it is also about challenge and reward. You can get points, prizes, and trophies on Snapchat by following the following methods:

Points: A number that appears next to your username on your profile. Points indicate how active you are on Snapchat. You get 1 point for sending or receiving a Snap, and 2 points for sending or receiving a Snap with a Filter or Lens. You don't get points for sending or receiving a chat, story or post. You can see your total score on your profile, and your score with each friend on Chat1 screen.
Trophies: are icons that appear on your profile. Awards represent your accomplishments on Snapchat. You get a reward when you complete a specific task, such as sending a specific number of Snaps or using a specific number of filters or lenses. You can view your awards in your profile, and find out how to unlock each award by clicking on it2.
Trophies: are symbols that appear in the trophies locker on your profile. Trophies express your level of expertise on Snapchat. You get a new Trophy when you reach a milestone in your activity, such as sending 10,000 Snaps or using 50 different Filters. You can see the trophies you got in the trophy cabinet, and learn how to unlock each trophy by clicking on it3.
In these ways, you can get points, prizes, and trophies on Snapchat and show your abilities and skills to your friends and other Snapchat users.

How to create a business account on snapchat
The first step to start marketing on Snapchat is to create a business account. You can do that by following these steps:

Download the Snapchat application on your smartphone from the Google Play Store or the App Store.
Open the app and click on “Register” to create a new personal account. You will need to enter your username, email, password and date of birth.
After creating a personal account, go to Snapchat for Business and click on “Create an Account.” You will need to log in using your personal account information.
Fill in the required data such as your business name, industry, size, country, and currency.
Click on “Create Business Account” to create a new business account.
In this way, you now have a Snapchat business account through which you can manage your ad campaigns and reach your target audience.

How to set up and launch advertising campaigns on Snapchat
After creating a Snapchat business account, you can start creating and running ad campaigns to promote your business. You can do that by following these steps:

Go to [Ads Manager] and click on “Create Ads”.
Choose the goal of your campaign from the available options such as increase awareness, increase the number of installs, increase sales, etc.
Name your campaign and select its budget, schedule, geographic location, gender, age, language, and other criteria you want to target.
Choose the type of ad you want to use from the available options such as Snap Ads, Story Ads, Collection Ads, Filter Ads, Lenses Ads, Commercials, or Catalog Ads.
Design your ad using available tools like Snap Publisher, Creative Kit, Lens Studio, or others. You can also upload premade content from your device.
Add the link to your website, app or landing page that you want users to be directed to when they click on your ad.
Click on “Launch Campaign” to launch your Snapchat ad campaign.
This way, you now have an ad campaign ready to run on Snapchat and engage with your target audience.

How to use creative content and different features to increase engagement with your audience
Creating and running advertising campaigns on Snapchat is an important step to increase your presence, loyalty, and sales, but it is not enough by itself. You must ensure that your ads attract the attention and admiration of your audience, and use the creative content and various features offered by Snapchat to increase interaction with it.

Here are some tips to capture your audience's attention and increase your campaign's chances of success:

Use short, interesting video content that presents the value of your proposition, product or service in an engaging and direct way. Avoid using long texts or static images that might bore viewers. Make your videos colorful, lively, and funny if possible.
Use Snapchat filters, lenses, smileys, audio, and other features to add a fun and personal touch to your ads. You can create personalized experiences for your audience that make them feel connected and engaged with your brand. You can also invite users to share your ads with their friends to increase organic exposure.
Use stories, groups, and commercials to show more rich and diverse content about your offer, product, or service. You can tell an impactful story, offer customer testimonials, offer specials, or show how your product or service is used in different ways. You can also use these forms to create interactive content that asks users for their opinions, choices, or preferences

Does not matter.
Use Catalog Ads to display your products or services in a way that is visual and easy to use. You can link your ad catalog to Snapchat using [Dynamic Ads], [Snap Pixel], or [Product Catalog]. You can then show users relevant products or services based on their behavior and interests.
With these tips, you can improve the quality and effectiveness of your Snapchat ads, thus increasing your chances of achieving your campaign goal.

How to measure and improve the performance of your Snapchat campaigns
After launching ad campaigns on Snapchat, you must monitor and analyze their results to gauge how well they are achieving your campaign objective. You can do that by following these steps:

Go to [Ads Manager] and click on “View Reports”.
Choose your trading account and campaign that you want to evaluate.
Look at the different metrics that show your campaign performance such as views, clicks, installs, sales, and more. You can also customize the report by adding, deleting, or arranging metrics as per your needs.
Compare your campaign results against your goals, industry rates, and conversion rates. Calculate return on investment (ROI), cost per result (CPA) and other key performance indicators (KPIs).
Elicit the strengths and weaknesses of your campaign and identify opportunities for improvement. Test various elements in your ads such as images, videos, text, links, etc. to see what works best for your audience.
Using these steps, you can measure and improve the performance of your Snapchat campaigns, thus increasing the effectiveness of your marketing strategy.

Thank you for reading. We hope you have benefited from the article. Don't forget to tell us your experience on Snapchat in the comments.