How to launch a digital marketing campaign for your online store on a limited budget

Sahl Thursday,24 Apr 2025

In the world of e-commerce, everyone wants to reach customers quickly, but not everyone has a huge budget!
Especially if you're just starting out, you'll probably wonder: "How do I run a digital marketing campaign with a limited budget and not get stuck?"
The gist? You can get started and achieve strong results even if your budget is small, but it takes smart planning and the right actions.
In this blog, we'll teach you how to launch a successful marketing campaign for your online store in Saudi Arabia without breaking the bank.
1. Define Your Goal Precisely
The first step you need to take before spending a single penny is to define your goal:
Do you want more visits? More sales? Or do you want to build a customer base?
Once you define your goal, you can choose the most appropriate channels and allocate your budget correctly.
2. Leverage Content Marketing
Content marketing is one of the most powerful, effective, and cost-effective tools.
Write blogs, design posts, and produce simple videos that explain your products or tell your customers' stories.
This type of content raises awareness of your store and makes people trust you more.
If you have a website, be smart and make your content SEO-friendly so it shows up easily in search engines.
3. Focus on social media
Social media platforms like Twitter, Instagram, Snapchat, and even TikTok are free platforms you can start with.
Determine where your audience resides most, and start publishing consistent, engaging content.
Use free tools like Canva to design content, and start posting daily or at least three times a week.
4. Take advantage of micro-influencer marketing
You don't have to go to a celebrity who will ask you for thousands of riyals.
Look for micro-influencers with an engaged audience at very reasonable prices.
Consolidate a simple collaboration with them or give them a discount coupon specifically for their followers. The results will be amazing.
5. Try sponsored ads with caution
If your budget is small, don't burn through it all at once.
Start with simple campaigns on Facebook or Instagram for a small amount of money—50 to 100 riyals.
Test more than one ad and see which one generates the best results, then increase it little by little.
If your store is in Saudi Arabia, try to accurately define your geographic audience to target only those who are truly interested.
6. Build an email list from day one
Even if you're just starting out, try collecting customer emails.
Use offers, discounts, or free content to get them to subscribe to your newsletter.
After that, you can send them offers, new products, or useful content completely free of charge.
Email is one of the cheapest and most powerful marketing methods, and it keeps your customers remembering you.
7. Analyze and improve on a regular basis
Any marketing campaign, even a simple one, should be reviewed regularly.
Monitor reports from social media or Google Analytics to see what's working and what's not.
The more information you gather, the more you can improve your future campaigns and achieve better results with the same budget.
You don't need to be a giant company to succeed in digital marketing.
With intelligence and planning, you can launch an effective campaign even if your budget is limited.
Start with free tools, leverage content, focus on your audience, and never stop evaluating and developing.
If you want to start a digital marketing campaign professionally and effortlessly, contact us at "Sahal" and we'll help you plan and launch your campaign with the lowest cost and highest results.