Your complete guide to WhatsApp marketing

Sahl Sunday,13 Aug 2023

Your complete guide to WhatsApp marketing
WhatsApp is a free instant messaging, voice and video calling application that allows users to communicate with each other easily and securely over the Internet. WhatsApp is also an effective and popular marketing channel, used by more than 2 billion people in more than 180 countries around the world. WhatsApp provides businesses with a great opportunity to reach a broad, customized audience, build strong customer relationships, and increase sales and revenue.

In this article, we will share with you your complete guide to WhatsApp marketing, where we will learn about:

How to define your goals and target audience for your WhatsApp marketing strategy.
How to get the WhatsApp Business app and customize it to fit your branding and messaging.
How to design and send attractive and effective marketing messages via WhatsApp.
How to provide great and instant customer service via WhatsApp.
Determine your goals and target audience
Before you start marketing on WhatsApp, it is important that you define your goals and target audience. This will help you determine the type of messages you want to send, the way you want to communicate them, and the indicators you want to measure.

Some of the goals you can set for your WhatsApp marketing strategy are:

Increase awareness of your brand, products or services.
Increase traffic to your website or online store.
Increase the number of subscribers, clients or clients.
Increase conversion rate or average order value.
Increase customer satisfaction, loyalty or commitment.
Some questions that can help you define your target audience are:

Who are your ideal customers?
What are their needs, problems or goals?
How can you help them meet their needs, solve their problems, or achieve their goals?
Where can you find them?
How do they prefer to communicate with you?
After defining your goals and target audience, you can create buyer personas, which are concise, realistic representations of your ideal customers. You can use these characters to personalize your messages and improve your customer experience.

Some of the information you can include in your buyers personas are:

Name, age, gender, location, marital, educational and employment status.
Goals, challenges, pains and desires.
Favorite sources for information and inspiration.
Values, opinions, interests and lifestyle.
Obstacles and objections you face in purchasing your products or services.
Get and customize the WhatsApp Business app
If you want to use WhatsApp as a marketing channel for your company, then you should get WhatsApp Business, which is a free app designed specifically for the needs of small and medium businesses. You can download the WhatsApp Business app from the Google Play Store or the App Store.

The WhatsApp Business application provides you with a set of features that help you better manage your relationships with customers, such as:

Create a professional business profile, containing your company name, logo, description, address, phone number, email and website.
Use a QR code to attract new customers and add them to your contact list.
Use welcome, back-and-forth, and snap messages to send personalized, automated messages to your customers.
Use labels to organize your contacts by categories, stages, or interests.
Use analytics to track the performance of your messages and see how many messages have been sent, delivered, and read.
To use the WhatsApp Business app effectively, you need to customize it to fit your brand and messaging. This means that you should keep in mind some points, such as:

Choose your company name with caution, as this name will appear in your customer contacts, and cannot be changed after registration.
Choose your company logo wisely, as this logo will appear as a thumbnail in your customers' contacts, and it should not contain any incomprehensible text or symbols.
Write a brief and attractive description of your company, as this description will be seen by your customers when they open a conversation with you, and it should not exceed 256 characters.
Accurately add your company address, as this address will be seen by your customers when they click on the “find location” option, and it must be in sync with Google Maps.
Correctly add your company phone number, as this number will be seen by your customers when they click on the “Call” option, and it must be compatible with the international phone format.
Correctly add your company email, as this mail will be seen by your clients when they click on the “send email” option, and it should be compatible with the standard email format.
Correctly adding your company website, as this website will be seen by your customers when they click on the “visit site” option, and it must be compatible with the standard URL format.
Design and send attractive and effective marketing messages via WhatsApp
Now that you've got your WhatsApp Business app customized for your brand, it's time to design and send engaging and effective WhatsApp marketing messages. These messages are the main means of communicating with your customers and persuading them to buy your products or services.

But how do you ensure that your messages reach the right customers at the right time in the right way? There are some steps to follow to create successful WhatsApp marketing messages, such as:

Choose the right type of message for your target and audience. You can use three main types of messages on WhatsApp: promotional messages, educational messages, and interactive messages.
Promotional messages are those intended to increase sales, conversions, or revenue, such as an announcement of a special offer, discount, gift, or contest.
Educational messages are those that aim to increase awareness, knowledge, or confidence in your brand, products, or services, such as sending tips, advice, testimonials, or case studies.
Interactive messages are those intended to increase customer commitment, satisfaction, or loyalty, such as a request for opinion, feedback, a survey, or an invitation to participate in a community.
Write the text of the message creatively and persuasively. Your letter should contain a few essential elements, such as:
A respectful and friendly opening, using the client's name if available, ex: "Uh

No Jasmine” or “Hi our friend”.
An attractive and useful main part, explaining the goal of the message and the benefit to the customer, using simple, positive and personal language, for example: “We would like to inform you that we have a special offer for you, buy one product and get the second for free!” or “Did you know that our products are made with 100% natural ingredients?”
A nice and inviting conclusion to work, encouraging the customer to respond or take a specific step, using clear, specific and urgent words, for example: “Do not miss this opportunity, order now!” or “Tell us what you think of this product, we appreciate your feedback.”
Adding visual, audio or moving elements to increase the attractiveness of the message and attract the customer's attention. You can use images, videos, audio, emojis, stickers, or GIFs to better showcase your products or services, or add a personal or fun touch to your message. These elements should be of high quality, relevant to the message and audience, and no larger than a reasonable size.
Choose the appropriate method of sending the message according to its type and audience. You can use three main ways to send messages on WhatsApp: post lists, group chats, and WhatsApp statuses.
Post lists are a quick and easy way to send the same message to a large number of contacts at once, without them seeing each other. You can use posting lists to send promotional or educational messages to specific contacts, such as subscribers to your mailing list or former customers.
Group chats are an interactive and dynamic way to send messages to a group of contacts, where they can see and interact with each other. You can use group chats to send interactive messages to mutual contacts, such as participants in a course or members of a community.
WhatsApp statuses are a creative and attractive way to send messages to all your contacts.
Provide great and prompt customer service via WhatsApp
Besides marketing, you can also use WhatsApp to provide great and instant customer service to your customers. This helps you resolve their inquiries, complaints and requests quickly, friendly and professionally. This leads to increased customer satisfaction, loyalty and recommendation.

But how do you ensure that your customer service exceeds their expectations and makes them happy? There are some steps to follow to create excellent customer service via WhatsApp, such as:

Use chatbots to respond to common, simple, or recurring messages, such as FAQs, checking order status, or booking confirmation. You can use tools like Chatfuel, ManyChat, or Landbot to build smart, custom chatbots for WhatsApp Business.
Use auto-replies to inform customers that you may take some time to respond to their messages, for example: “Thank you for contacting us, we will get back to you as soon as possible” or “We are under a lot of customer service pressure, we appreciate your patience.” You can set automated replies through the WhatsApp Business app.
Using analytics to track and improve customer service performance, for example: knowing the number of messages you receive, send, answer and resolve, or know the level of customer satisfaction or the degree of their commitment. You can use tools like Wati, WhatsHash, or the WhatsApp Business API to perform advanced analytics for customer service on WhatsApp.
Follow the best practices for customer service via WhatsApp, for example: speaking in a professional and friendly manner, listening attentively to customer problems, showing understanding and empathy, responding quickly and correctly, and removing any misunderstanding, and thanking customers for contacting you and requesting feedback from them.
a summary
In this article, we learned how to use WhatsApp as an effective and popular marketing channel for our companies. We learned the following steps:

Determine our goals and target audience for our WhatsApp marketing strategy.
Get the WhatsApp Business app and customize it to fit our branding and messaging.
Design and send attractive and effective marketing messages via WhatsApp.
Provide great and prompt customer service via WhatsApp.
We hope that this article was useful to you, and that it helped you achieve better results from WhatsApp marketing. If you have any question, comment or suggestion, feel free to write to us via WhatsApp.