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Sahl Thursday,15 May 2025

1. Seasons Are Coming? Prepare Without Clutter
Every season in Saudi Arabia has its own flavor, from Ramadan and Eid, to back-to-school sales, and annual discounts like Black Friday.
Every smart merchant knows that seasons are a golden opportunity to boost sales. But the problem? Many people ruin the look of their store as they prepare it, making the customer experience annoying.
In this blog, we'll teach you how to prepare your store for seasons and promotions professionally, without distorting the design or compromising your identity.
2. Maintain Your Store Identity First
The biggest mistake some merchants make is changing the store's colors entirely or adding distracting elements during promotions. This affects customer trust.
The correct approach is to add seasonal touches (such as a small banner or a secondary color for promotions) without altering your store's original identity. The identity remains consistent, and the promotions blend seamlessly with it.
3. Smart Banners Without Clutter
The promotion banner should be clear, attractive, and organized, but it shouldn't cover text or impede navigation.
Make it appear on the homepage, in the header, or at the bottom of the slider, and preferably be closeable.
The important thing is that it conveys the idea quickly: "What's the offer? When does it end? How can I benefit from it?"
4. Clear and Organized Discounts
Don't add random discounts. Use store tools to logically link discounts to sections or products.
For example: "20% off selected perfumes" or "Buy 2, get the third free."
Make sure they appear clearly next to the price, without adding excessive text or annoying code.
5. Special Offers Page
It's a great idea to create a dedicated page within the store for seasonal offers and link them from the header or main banner.
This way, you can gather all the discounted products in one place and make the customer's experience easier.
Don't forget to coordinate the page with the same style as your store, and try to use high-quality images and concise, engaging text.
6. Use a Countdown
A simple visual element like a countdown creates a sense of urgency and encourages customers to buy quickly.
But most importantly: keep it elegant, minimal, and doesn't overwhelm the overall design. You can add it to a banner or next to products on the offers page.
7. Don't forget the mobile experience.
Most visitors open the store from their mobile devices, so if your banners or text are too large or inconsistent, it's annoying.
Try the store yourself on your mobile device and make sure everything is clear, lightweight, and easy to use.
8. Prepare the store early and plan ahead.
Don't wait for the eve of the season! Prepare the offers, images, and texts well in advance.
You can work with a professional to help you fully organize your store, such as Sahal, who offer professional seasonal design and preparation packages tailored to the Saudi market.
Organizing your store for the seasons doesn't mean ruining its appearance or adding random elements.
On the contrary, with proper planning, you can come up with strong offers, elegant design, and an excellent user experience.
And if you'd like to start preparing your store for the next season, don't hesitate to contact Sahal's team, whose expertise will help you increase your sales and maintain your store's identity.