Linking your online store to Google Analytics is a smart step that will help you understand your customers better and double your sales

Sahl Thursday,15 May 2025

In the world of e-commerce, success no longer depends solely on displaying products or beautiful designs. Today, success requires data. And data doesn't just come out of nowhere. You need to use tools that help you accurately understand your visitors and their behavior. This is where a tool like Google Analytics comes in, one of the most powerful free tools available to all e-commerce store owners, especially in the Saudi and Gulf markets.
Let's imagine together:
You have a well-organized online store, and you post offers and promotions on Snapchat and Instagram, but you don't know how many people entered, how many stayed, where they left from, or which pages caught their attention?
This way, you're working "blindly," and that's exactly what Google Analytics prevents you from doing.
1. Know exactly where your visitors are coming from
Are your visitors visiting your store from a Google search? From Snapchat? Or from a Twitter ad?
Google Analytics gives you an accurate report on every source from which visitors enter. This information alone can help you re-prioritize your campaigns and know where to spend your money.
2. Monitor customer behavior on your website
Which page did the visitor spend the most time on?
Which page did they enter and exit?
How long did they stay?
Did they come back again?
The tool answers all of these questions and helps you develop your store design, product distribution, and even title development.

3. Understand what works and what doesn't
If you notice that many people visit a specific product page but don't buy it, it means there's a problem: either with the price, the description, or the images.
If you see people exiting the checkout page, it means the purchase process may be complicated.
Data helps you solve problems at their root instead of guesswork.
4. Measure the success of offers and discounts
Did you offer a special discount for a week?
Google Analytics shows you whether visits actually increased. Did orders increase? Did people make a second purchase?
You don't need to rely on gut feelings; the numbers speak for you.
5. Determine the best devices and browsers to use
Are most of your visitors using Android phones? iPhones?
Do they use Chrome or Safari?
With this information, you can adjust your store's design to suit the device your customers use most. You don't want to lose a customer just because your design doesn't work perfectly on their device.
6. Know your audience better: gender, age, geographic location
Especially if you operate in Saudi Arabia or the Gulf, it's important to know what region your audience is from, their age, and whether they're male or female. This information helps you choose the right products and determine the marketing approach that best suits them.

7. Connect analytics with other tools like Google Ads and Search Console
If you're marketing via Google Ads, connecting it with Analytics gives you more powerful reports: see which keywords actually generated sales, and which ads you spent money on that didn't yield results.
8. Improve visitor experience and encourage them to buy more
Continuous analysis helps you discover which pages are engaging and which pages need tweaking. Your decisions will be based on clear numbers, not guesswork.
Let's say you own a party supply store in Riyadh and launched a campaign on Instagram. A week later, you logged into Google Analytics and noticed that 80% of your visits came from Instagram, but 90% of your visitors exited through the checkout page!
This tells you there's a problem with your checkout page, which can be solved by redesigning the page or reducing the steps.
Try connecting your store to Google Analytics today!
If your store is built through our easy-to-use e-commerce design company, we can easily connect Google Analytics and prepare the reports you need.
Google Analytics isn't a luxury tool; it's an essential component of any online store's success.
Every piece of information you read in Google Analytics reports helps you make better decisions, understand your customers better, and intelligently increase your sales.
If you're serious about developing your store in the Saudi or Gulf market, don't delay activating this tool.