كيف ترفع مبيعات منتجاتك الجديدة باستخدام تقييمات العملاء القديمة

Sahl Thursday,22 May 2025

In the world of e-commerce in Saudi Arabia, success depends not only on product quality, but also on trust. Customers who have tried your products and expressed their honest opinions give the greatest confidence. But the important question is: Can you use old customer reviews to sell new products? The answer: You definitely can, and with a bang!
In this blog, we explain in detail how to turn old reviews into a powerful marketing tool that will help you market your new products and significantly increase sales.
1. Trust First: People trust each other's opinions more than you do.
If you launch a new product, people are often hesitant to try it. But when they see positive reviews on similar or similar products from previous customers, their hesitation barriers are broken. So, display reviews of old products related to the new product and let people know you have a good history.
2. Cleverly Link the Old and New Products
Let's say you were selling a certain type of coffee and decided to launch a new variety with innovative flavors. Here, you can display customer reviews of the old flavor and comment on them with phrases like:
"Based on your feedback about the quality of our roasted coffee, we've released this new product with distinctive flavors that suit your taste."
3. Use Reviews in Ads and Emails
Reviews aren't just for product pages. Use them in your advertising campaigns, especially on Instagram, Snapchat, and Twitter. Take a portion of a customer's comment and use it in your design. Also, don't forget to include reviews in your newsletter when announcing your new product.
4. Your New Product Page Must Contain Customer Testimonials
Even if the product itself is new, it's not wrong to include customer reviews of related older products on the page. For example,
"I always buy from this store; all their products are of high quality."
This sentence enhances your credibility with new visitors and reduces their fear of trying something for the first time.
5. Launch "By Demand" Campaigns
If you have a lot of reviews that say, "I wish you would release a product with such and such a flavor," use them! Turn them into a campaign. For example:
"We've brought back this new product based on your requests!"
This approach conveys a sense of care and makes customers feel they have a voice and influence.
6. Videos and Customer Reviews Are a Powerful Tool
If you can ask your previous customers to record simple videos praising the product, you can use them and link them to the new product. Videos are more impactful than text and make visitors feel like they're talking to real people.
7. Teach Your Customer Service Team to Use This Approach
Your customer service team plays a major role, especially in live chats or WhatsApp. Teach them to use old reviews when promoting new products. For example, they can say:
"Many customers who tried our previous product loved it, and based on their experiences, we launched this new product!"
Ultimately, customer reviews aren't just a means of measuring satisfaction; they're a real asset you can invest in marketing any new product you launch. Don't underestimate the power of a word from a previous customer, as it could be the reason for selling a new product. If you're an online store owner in Saudi Arabia and want to boost customer confidence in your new products and increase sales, start using your old reviews as an effective marketing tool today.