ليش بعض المتاجر تفشل لأنها تحاول تبهر العميل أكثر من اللازم

Sahl Thursday,04 Dec 2025

Many online store owners in the Kingdom believe that the more flashy and visually striking the website, the higher the chance of making a sale. The opposite is true: an excess of effects and complex designs can overwhelm customers, causing them to leave the store quickly before buying anything. Today's customers prioritize clarity and ease of navigation above all else, especially given the intense competition in the Saudi market.

1. Excessive Effects Distract the Customer Instead of Guiding Them

Animated images, multiple banners, animated text, and overly colorful backgrounds… these elements might initially catch the eye, but if overused, they become distracting. Instead of focusing on the product, the customer focuses on the effects, ultimately becoming tired or bored and leaving.

2. Too Many Elements Create a Feeling of Chaos

Even if your products are excellent, numerous menus, overlapping sections, and in-app advertisements can confuse the customer. In Saudi Arabia, customers appreciate simple and clear websites, especially when using mobile devices. Clutter leads to rapid frustration, resulting in missed sales opportunities.

3. Slower Browsing Experience

Heavy effects and software slow down page loading speeds, especially on mobile devices. Every extra second a page takes to load makes customers lose patience. Studies indicate that slow pages lose more than half of their visitors, even if the product is desirable.

4. Difficulty Accessing Essential Information

Stores that try to impress customers often hide important products or information behind complex designs. Customers enter the page but don't know where to click or how to complete the purchase. Clear design is far more important than effects that temporarily attract the eye.

5. A Real-Life Story of a Saudi Store

A store in Riyadh focused on a "luxury" design full of animations and background videos. After a month, the store owner noticed a very high exit rate. Analysis showed that customers were distracted by the excessive effects and left before seeing the essential products. After simplifying the design, removing the heavy animations, and clearly organizing the sections, sales increased by 40% in the following weeks.

6. Simplicity Builds Trust

Customers like to know they're on an organized and reliable website, and that they can easily browse and quickly view products. The clearer and simpler the store is, the more likely they are to complete a purchase. Simplicity conveys a sense of trust and professionalism, which is more important than any temporary visual effect.

7. Tips to Avoid Failure Due to Excessive Visualization

* Use one main banner on the homepage that highlights your most important products or offers.

* Minimize unnecessary animations or GIFs.

* Focus on logically arranging categories and products.

* Make your purchase buttons clear and straightforward.

* Try your website as if you were a new customer: Do you know where to go without getting distracted?

Over-attempting to "impress" customers is a major reason for the failure of many e-commerce stores in Saudi Arabia. Customers want clarity, ease of use, and speed, not complex visuals. The balance between beauty and simplicity is the real secret to attracting customers and increasing sales. If you're interested, the Sahl platform can help you simplify and professionally design your store, boosting trust and sales simultaneously.