كيف تخلي متجرك واضح للعميل حتى لو كانت منتجاتك كثيرة

Sahl Thursday,04 Dec 2025

Many online store owners in the Kingdom suffer from a clear problem: the more products you have, the more chaotic it becomes! Suddenly, the store is cluttered, and customers feel lost, unsure of where to go or what to buy. While a large number of products is supposed to be an advantage, it can become a major reason for customer loss.

Let me explain how to make your store clear and easy for customers to navigate, even if you have thousands of products, without having to completely overhaul everything.

1. Start with simple and clear categories, not complicated ones.

The first thing a customer always sees is the store's categories. If the categories are numerous or confusingly related, confusion will be the first feeling. Make sure the categories are clear, concise, and don't exceed seven main categories. Each category should have organized subcategories that make it easy for customers to find the desired product without getting lost.

2. Use smart filters to help customers narrow their search.

If you have a large number of products, filters are a real lifesaver. Filtering by price, color, size, type, or brand… these are all ways to help customers narrow down their choices and find something that suits them in seconds. Stores that don't offer good filtering are always confusing, and customers get bored quickly and leave.

3. Don't overload the page with products.

Some stores display 60 products on a single page! This is especially tiring for mobile devices. It's best to display only 12 to 24 products per page. This makes browsing faster, loading less, and allows customers to comfortably view the options without eye strain.

4. Keep product images consistent and organized.

Consistency is key. Imagine a customer entering a section with 200 images of different sizes, colors, and backgrounds… naturally, the store feels chaotic. Try to unify the background, size, and presentation of the images. A beautiful image enhances value, but a well-organized image improves clarity.

5. Use short and clear titles for each product.

The product title must be understandable at a glance. Don't write a long description or use many meaningless words. For example:
Instead of writing: *“100% high-quality cotton T-shirt, one size fits all, and a luxurious black color”*
Write: *“Black cotton T-shirt – Men’s”*. Simplicity means clarity… and clarity helps the customer decide quickly.

6. Offer suggestions to help the customer choose easily.

The “You might also like” and “Similar products” features are among the most important tools to help customers while browsing. They save them the trouble of searching through categories and provide ready-made options. The more accurate the suggestions, the more likely they are to buy two products, not just one.

7. The search page must be strong and clear.

If you have many products… search becomes the most important element of the store. It must be fast, suggest product names as you type, and display accurate results. Many customers enter the store and type directly into the product name instead of navigating through the categories. If the search is weak… the entire experience is wasted.

8. Try your store like a customer… on your mobile first.

Most visitors to online stores in Saudi Arabia use their mobile phones. Therefore, any store that aims for clarity must have a well-organized and clear mobile version. Try navigating step-by-step as a customer: Can you easily reach a section? Are the images clear? Is the menu organized? Does it take you 5 minutes to find a single product?

If the answer is “yes,” then you have a problem.

The clarity of your store isn't related to the number of products… but rather to the organization. No matter how large your inventory is, you can make the experience simple and clear by focusing on categories, filtering, organization, consistency, and search. Saudi customers love speed and clarity, and the store that makes their lives easier is the one that ultimately wins them over.

If you feel your store needs reorganization or improvement, there are many simple solutions that can help you streamline the entire journey without having to change everything from scratch.