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Sahl Sunday,07 Dec 2025

The search function within an online store is one of the most important tools customers rely on to easily find products. However, in many stores, the search experience is weak or inaccurate, causing daily sales losses without the store owner even realizing it. When a customer searches for a product and doesn't find it, or receives incomprehensible results, they become frustrated and leave the store immediately. Therefore, any online store owner should pay attention to the signs that indicate the search system urgently needs improvement.

1. A large number of customers don't find what they're looking for

If you notice from statistics that a large percentage of users are searching for products that actually exist but don't appear, this is a clear sign that the search is inaccurate. Customers usually don't repeat the search; they simply move on to another store.

2. Search results are disorganized or inconsistent

Sometimes products appear, but in a random or illogical order. A product unrelated to the keyword appears at the top of the results, while an exact match appears at the bottom of the list. This makes customers question the store's quality and quickly leave the page.

3. Search Engine Doesn't Understand Spelling or Typographical Errors

A user might misspell a word or make a simple typo. If the search engine can't handle this or suggest the correct words, it unnecessarily loses many customers.

4. Slow Search Results

Search functionality must be very fast. If the system takes an extra second or two to display results, the customer loses patience and leaves. Speed ​​is crucial, especially in large stores with a vast number of products.

5. Lack of Filters and Sorting in Search Results

A large number of results without clear filters or categories overwhelms the customer and makes navigating them tiring. Filters help customers find the right product faster, such as price, color, size, type, brand, and more.

6. Customers Prefer Browsing to Search

If you notice customers manually browsing categories instead of using search, even though the store has a large number of products, it means the search experience is inconvenient or ineffective. Customers only use search if they feel it genuinely helps them. 7. A Real-Life E-commerce Store Story

One store experienced a drop in sales despite an increase in traffic. After in-depth analysis, they discovered that 35% of customers were searching for products available in the store but weren't appearing in search results. After optimizing the system, adding smart suggestions, and correcting spelling errors, sales increased by 50% in just one month.

A successful in-store experience begins with easy product access. If you notice any of the above signs, it means your search system needs immediate improvement. Improving this experience can significantly boost your sales and encourage repeat purchases. If you want to develop a professional e-commerce store that offers an advanced and user-friendly search experience, Sahl can help you with its extensive experience in this field.