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Many shop owners are shocked to see a competitor selling more despite offering inferior products, higher prices, and less-than-stellar quality.
The secret isn't always in the quality itself… it's in the design and how the shop presents itself.
Some shops succeed because they give you a “professional feel,” even if the product itself is mediocre.
This is where the real difference between a shop that understands the customer and one that only focuses on itself becomes apparent.
If you want to know if your competitor is superior to you in terms of design… we've compiled the signs that reveal the truth clearly.
1) If you enter their shop and feel that everything is clear from the first moment.
The first 3 seconds are what tell the story.
If your competitor's website clearly explains to the customer:
What they sell? Where to go? What are their most important products?
Without any effort on their part…
This tells you that they have a better design than you, even if their products are simple.
2) If their purchase buttons are more prominent than yours:
Good design always makes the purchase button stand out:
* Large
* Clear
* Distinctive color
While weaker stores often bury it among other items.
If their "Add to Cart" button is immediately visible… your competitor has scored a significant design point.
3) If their images are organized and of consistent sizes:
The eye is at ease when viewing images that are:
* The same size
* Organized
* With the same background
Some stores excel at this and appear stylish even with ordinary images.
This gives the customer a sense of confidence.
4) If their product display is easier than yours:
Some competitors focus on small details that make a big difference, such as:
* Clearly displaying the price
* Using small, easily understandable icons
* Organizing specifications without clutter
* Placing the most important information at the top
If you find their store easier to read… they have a better design.
5) If their mobile version is faster and easier to use
80% of customers browse on their mobile devices.
If your competitor's store loads faster or is easier to use on a mobile device, they're miles ahead.
Mobile design is more important than desktop design.
6) If you don't feel cluttered at all
Some stores put images, offers, banners, links, groups, ads… all on one page.
While a smart competitor maintains:
* Spacing
* Comfortable spacing
* Calm layout
* Visual balance
This makes the store look “elegant,” even if just one element is better.
7) If the customer can reach the product in fewer steps
Excellent design reduces the number of steps.
If your competitor's store lets the customer reach the product in two steps instead of four… this directly increases their sales.
Simplicity always wins.
Good design isn't a luxury… it's a sales tool.
Some competitors excel simply because their store is “comfortable and clear,” not because their products are better. If you discover that their design is better… that's not something to worry about, on the contrary: by improving your store's design, you can easily surpass them because you possess the quality they lack.
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