كيف تعرف إن مسار الشراء في متجرك طويل أكثر من اللازم

Sahl Monday,08 Dec 2025

Most store owners assume the problem lies in the prices or the products… but the truth many overlook is the checkout process itself.

If a customer gets tired or feels the process is too long, they'll leave without completing the checkout—even if they like the product and need it.

This is one of the biggest reasons for cart abandonment in online stores.

Let's learn how to identify if your checkout process is longer than usual, without complicated tools or extensive analysis.

1) If you feel frustrated while experiencing the checkout steps:

The first and simplest test: Try the checkout yourself.

If you take one step… and another… and another… and start saying, “Hey, hurry up!”

This is a clear sign that the customer will definitely give up before reaching the end of the process.

If you—the website owner—get frustrated, the customer will be even more frustrated.

2) If the checkout page contains too much unnecessary information

Some stores ask customers for information they don't actually need, such as:

* Full name
* Full address
* Duplicate information

Every extra field acts as a "barrier" that makes the customer reconsider.

If you find yourself asking for things that don't change anything in the order… your process is too long.

3) If the purchase steps exceed three pages

The golden rule:

Purchases should be between two and three steps at most.

If you have:

Cart → Checkout → Confirmation → Data → Shipping → Payment → Confirmation
then you're essentially asking the customer to run a marathon.

Customers don't like long steps, no matter how good the store is.

4) If mobile customers leave quickly

Mobile customers usually leave because:

* There are too many steps
* The pages are heavy
* Or the fields are too many and difficult to fill in

Mobile customers are faster and less patient, so if they're leaving… your process needs to be shortened and simplified.

5) If the cart abandonment rate suddenly becomes high

What usually happens:
The customer gathers products, adds them to the cart, reaches checkout…
and then disappears.

This indicates an obstacle at the end of the shopping journey.

This obstacle is often a long or unclear process.

6) If the store forces the customer to register to purchase

The biggest mistake that kills sales:

“Register to complete”
Not all customers want to create an account.

Most successful stores today offer “guest purchase” directly.

If you don’t have this option… your process is too long.

7) If the customer gets overwhelmed before reaching the checkout button

Sometimes the problem isn’t the number of pages… but the layout of elements within the page itself.

If the checkout page is cluttered or full of things, the customer feels the path is unclear and loses focus.

When they can’t easily find the “Complete Order” button… they’ll likely give up.

The shopping journey needs to be short, clear, and seamless. Any extra step or unnecessary field could cost you dozens of sales daily without you even realizing it.

If you want your store to sell more… reduce the steps, simplify the form, and let the customer reach payment as quickly as possible.